Adidas Social Media Barricade shoe concept moves tweets to the track (video)

Adidas Social Media Shoe concept moves tweets to the track

Adidas is known for making connected shoes -- but never quite as linked-up as a Nash Money concept making its appearance late into the London Olympics. The Social Media Barricade weaves the guts of a phone and a basic two-line LCD into a running shoe, letting the footwear take Twitter updates very literally on the run through a public account. Even the signature Adidas stripes change their hue through remote control. Before anyone gets visions of athletes checking congratulatory tweets after the 100-meter sprint, just remember that it's an idea rather than a production blueprint: although Adidas is quick to call the Social Media Barricade the "future of athlete connectivity," the only athletes putting eyes on a pair right now are those swinging by the Olympics' media lounge for interviews. Knowing this, we can still imagine some future shoes padding runners' egos at the finish line during the 2016 Rio games.

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Adidas Social Media Barricade shoe concept moves tweets to the track (video) originally appeared on Engadget on Fri, 10 Aug 2012 15:19:00 EDT. Please see our terms for use of feeds.

Permalink Pocket-lint  |  sourceAdidas (YouTube), (Twitter)  | Email this | Comments

UK 2012 Olympics Super Hi-Vision tickets are available, grab a seat for some Ultra HDTV

If you're a UK resident, missed out a ticket to the London 2012 Olympics and find the extensive home and mobile coverage to be lacking in pixels have no fear -- free tickets are available for Super Hi-Vision screenings at three locations. While certain days and times are already fully booked, you can still get one of the first public glimpses of NHK's 8K Ultra HDTV technology at the BBC Radio Theatre, BBC Scotland (Glasgow) and the National Media Museum in Bradford (other viewing locations are in Japan and Washington D.C.) Before the games get started, the Radio Theater is screening a London Prepares promo from July 23rd to the 28th. During the games (July 28th - August 12th) all will have highlights of the previous day's action from the Aquatic Centre, Olympic Stadium, Velodrome, and Basketball Arena plus clips of the Opening Ceremony. The lone live feed is scheduled for Sunday July 29th, from the Aquatics Centre. Sure, you could be paying a fortune for scalped passes to be in the house when Usain Bolt, Ryan Lochte or Michael Phelps are doing their thing, or you could be enjoying 33MP video and 22.2 channel surround sound in one of the custom setups TechRadar previewed in March. Your choice.

UK 2012 Olympics Super Hi-Vision tickets are available, grab a seat for some Ultra HDTV originally appeared on Engadget on Sun, 24 Jun 2012 11:51:00 EDT. Please see our terms for use of feeds.

Permalink Recombu  |  sourceNational Media Museum, BBC Scotland, Radio Theatre  | Email this | Comments

The BBC’s coverage promises to make you sick of the Olympics by the time it’s done

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How much Olympics is too much Olympics? The BBC aims to find out at this year's London 2012 games, by offering up "the most comprehensive coverage ever," a list that includes 2,500 hours of coverage via the broadcaster's site and up to 24 live HD streams. Live coverage will be offered up for every sport and each sport, athlete, venue and country will have its own page on the site. The BBC will also be providing a free mobile app, a mobile browser site and apps for connected TVs -- 3D and Super Hi-Vision coverage is a bonus. Check out an explanatory video about the new video player after the break, as well as some scheduling information in the source link below. And maybe think about a training regimen to get ready to watch this summer's games.

Continue reading The BBC's coverage promises to make you sick of the Olympics by the time it's done

The BBC's coverage promises to make you sick of the Olympics by the time it's done originally appeared on Engadget on Tue, 15 May 2012 23:57:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceBBC , BBC Media Centre  | Email this | Comments