Under Armour’s HOVR connected shoes aim to make you a smarter runner

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of connected sneakers (five, to be exact), starting with...

Adidas’ NYC-inspired shoe was designed using data from runners

When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge. But that's exactly what happened earlier today. The occasion? Adidas invited members of the m...

Nike’s 3D-printed textiles make running shoes even lighter

Nike's use of 3D printing to craft ever-better performance shoes has reached its next logical level. The company has introduced Flyprint, the first 3D-printed textile upper for performance footwear. The material is ultimately a TPU filament melted...

Under Armour’s HOVR smart running shoes are more than just a gimmick

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward sneakerheads than anyone else. But, that doesn't mean ther...

These connected shoes could help you run faster, smarter and safer

Power laces and 3D-printed materials aren't the only things shaping the future of footwear. If Sensoria and Vivobarefoot have their way, people could soon be wearing shoes packed with tech to help them run faster, smarter and safer. At CES 2017, the...

Adidas rewards its medal-winning Olympians with 3D-printed shoes

It's too early to tell whether 3D-printed footwear will ever be more than a gimmick. Still, you have to give credit to sportswear brands for trying something new, even if in some cases 3D printing is only used to make outsole prototypes. Last year, A...

Adidas will bring its robot-staffed factory to Atlanta in 2017

Late last year, Adidas announced plans to bring shoe production back to Germany starting in 2016. With that in mind, the company created a new manufacturing facility staffed by robots, known as Speedfactory. Along with setting one up in its native co...

Adidas gets creative with shoes made from recycled ocean plastic

There's a strong momentum behind the Adidas brand right now. That's largely due to the increasing popularity of the company's running and lifestyle products, with Kanye West's Yeezy line being chief among them. Still, amid its flourishing business, A...