This packaging design gives the K-beauty industry the makeover it needs to be more sustainable!

The packaging design sector is getting a big makeover as more people start paying attention to and incorporating sustainable products in their lives. A South Korean beauty and pharmaceutical company, Kolmar Korea, has designed eco-friendly packaging made from paper for cosmetic products. KbeautyThe package reinforced with a waterproof layer of coated paper withstands the weight of up to 50 kilograms (110 pounds) and can be modified to be produced in various shapes.

Currently, almost every cosmetics products use plastic or glass packaging designed to hold liquid-type or paste-type products. It is hard for makers to create eco-friendly packages using paper as they go soft when exposed to moisture. Cosmetics makers favor plastic packages because of their durability and ability to absorb shock. Also, plastic packages are lighter, making them more cost-effective in large-quantity shipping.

Kolmar Korea said in a statement on November 11 that 80 percent of the new eco-friendly package was made of paper but its cap that fits on the nozzle had to be produced in plastic. Some foreign beauty product companies have already adopted paper packages. La Roche-Posay, a French cosmetics company, released a tube-type sunscreen product using a paper tube in May.

This paper tube offers an eco-friendly advance in tube packaging. The entire body is made of paper, eliminating the use of typical tube materials such as plastics. A range of papers creates various textures. The sleeves can be personalized with the graphics and logos of a given brand. The paper tube also means that consumers can access the last remaining formula contents by simply tearing up the used paper tube along the dotted line. The paper tube, while sealed with a plastic cap, marks a major environmental improvement for the cosmetic industry, and can be used to package a whole range of personal care, health and beauty products.

Designer: Lee Je Min, Jung Jung Mo, and Kim Hee Yoon

This award-winning paper packaging will reduce the beauty industry’s plastic waste

The Dieline Awards 2020 had some of the most amazing innovative entries but Pearl caught my attention for two main reasons – it was the plastic-free innovation winner of the year and it looked straight out of the little mermaid’s treasure box! Pearl is a paper pod packing solution by BillerudKorsnas and Syntegon who wanted to create a more sustainable fiber-based alternative with a premium aesthetic while also focusing on the portions to reduce waste.

Portion packaging is common in many industries but most widely used in the beauty industry, notorious for their waste generation, for the sample product packaging. Brands usually resort to plastic because it can easily be molded and designed to fit their image and unique experiences and because paper packaging hasn’t been accepted as ‘pretty’ just yet – Pearl is here to change that outlook. The designers combined their work on two previous projects that also revolved around replacing plastic packaging with sustainable alternatives. “Inspired by life and shapes of the sea, we then conceptualized the project named Pearl. What makes it special are the 3D-properties enabled by the FibreForm paper and manufacturing technology. Resulting in unique tactile experiences and embossed shapes of the paper shell, driving new business opportunities,” said the design team.

This paper pod aims to replace the plastic for product samples, inserts, refills, portion packs, and disposable packaging for sustainable brand owners that match their high business goals with high environmental ambitions. Pearl is a natural packaging alternative that fits within the aesthetics of the beauty industry while also reducing its negative impact on the environment. Designs like Pearl are important to showcase the malleability of eco-friendly materials to that they can be more widely accepted while still being “on brand” and I might argue that being eco-conscious in 2020 should be “on-brand” for everyone.

Designers: BillerudKorsnas and Syntegon

Cup Noodles made eco-friendly with this 100% paper packaging design!

Who doesn’t love a cup of steamy instant noodles? And who hates the fact that the container is so toxic? Low-quality plastic and harmful polystyrene make the cup that holds your noodles – and we all know what happens when heat and plastic mix. The packaging is not only bad for the environment but can leave minuscule toxic residue in your noodles which can be dangerous for your health, especially if you consume them often as these particles build up in your system over time.

A study shows that in 2018 alone 103 billion packets of instant noodles were sold worldwide. The global demand for it is soaring because it is easy to cook, saves time and is budget-friendly which makes it extremely popular among young people. You can imagine the waste produced by 103 billion packets and cups so we as a society must strive to create a sustainable future by tackling the packaging challenges of one of the world’s biggest industries.

Fortunately, we have an answer – 100% paper noodle packaging created by Australian student Emily Enrica. Her design is called Paper Noodle which will stick in your memory because it is so easy. Her packaging is made from paper pulp which is 100% biodegradable, recyclable, microwave safe and FDA tested food safe. The design of the box is ergonomic which makes it comfortable to hold even when the contents inside are hot. The belly band of the box is made of debossed paper pulp too. It comes with a cover label that keeps the noodles sealed. Even the spoon is made of paper pulp further reducing waste. Now that is a cup of noodles – serves you and the environment!

Designer: Emily Enrica