Coca-Cola using recycled marine plastic waste in it’s latest bottle is an inspiration for FMCGs!

In 2019, the need for sustainability, recycling, and eco-friendly products has reached an all-time high. With the advanced technology that is available nowadays, letting your carbon print run amok is simply not an option anymore. And it seems like Coca-Cola has decided to hop onto the wagon as well! In 2018, a Greenpeace report showed that Coca-Cola was found to be the world’s largest corporate plastic polluter. The report consisted of a survey of 239 cleanups in 42 countries, across six continents. The clean-up lead to more than 180,000 pieces of plastic being collected. Coca-Cola along with Nestle and PepsiCo were the perpetrators that accounted for 14% of the (branded) waste items.

Thankfully, it seems like such a revelation was a wakeup call for Coca-Cola! Coca-Cola has unveiled its first-ever prototype bottle made from previously unusable and low-quality marine waste plastic, which was recovered and recycled. Coca-Cola has deemed this technology “breakthrough”. The company in collaboration with Ioniqa Technologies, Indorama Ventures, and Mares Circulares has created a batch of 300 sample bottles, consisting of 25% recycled ocean plastic. This plastic waste was collected by volunteers from 84 beaches in Spain and Portugal, and by trawlers in the Mediterranean, through the Mares Circulares initiative. Coca-Cola claims “[It] is the first successful attempt to incorporate ocean plastics in food and drink packaging.” This impressive process is called ‘depolymerization’. Before depolymerization, colored and low quality plastic could not be recycled. But this process of ‘enhanced recycling’ “breaks down the components of plastic and strip out impurities in lower-grade recyclables so they can be rebuilt as good as new”. Coca-Cola explains, “This means that lower-grade plastics that were often destined for incineration or landfill can now be given a new life. It also means more materials are available to make recycled content, reducing the amount of virgin PET needed from fossil fuels, and resulting in a lower carbon footprint.”

“Enhanced recycling technologies are enormously exciting, not just for us but for industry and society at large,” said Bruno van Gompel, technical and supply chain director of Coca-Cola’s Western Europe division. “They accelerate the prospect of a closed-loop economy for plastic, which is why we are investing behind them. As these begin to scale, we will see all kinds of used plastics returned, as good as new, not just once but again and again, diverting waste streams from incineration and landfill. “Coca-Cola has big huge plans for their latest breakthrough. From 2020, the company plans to introduce this enhanced recycled material in some of its bottles. Across Western Europe, Coca Cola plans to integrate 100% recycled marine plastic in all it’s bottles, whereas in Great Britain they are aiming to reach 50% by next year.

Taking heed from their previous careless behavior when it comes to the environment, Coca-Cola seems adamant to leave their mark in the field of sustainability and recycling, and we cannot help but commend their efforts!

Designer: Coca-Cola in collaboration with Ioniqa Technologies, Indorama Ventures and Mares Circulares.

The product around your product: Winning Packaging Designs from A’ Design Award 2019

Your product’s packaging is arguably the first thing the consumer sees, as a part of the product experience. It forms the first ever interaction between product and consumer, and a successful interaction means a consumer will pick the product up off the aisle and add it to their cart. Bad packaging design can adversely affect a product’s success or its performance, while a well packaged product allows it to stand out, prompting someone to pick it up and decide to purchase it. Packaging Design is more than just a box with artwork… it’s the product around the product, and deserves as much attention while designing as the item within it.

Packaging Design forms just one of the various categories of the A’ Design Award and Competition, which spans the popular categories like Architecture, Lighting, and Consumer Electronics, as well as the obscure, lesser known categories like Cybernetics, Prosumer Products, and Safety Apparel Design. The A’ Design Award’s ultimate goal is to be an umbrella that covers good design across all disciplines, which is why it has 100 different categories for submitting design projects, and over 200 jury members (comprising academics, design professionals and press members) from all around the world collectively judging the works. Winners of the A’ Design Award don’t just win a trophy and a certificate, but receive an entire PR Campaign dedicated towards pushing their career, clout, and even their projects to newer heights. A’ Design Award’s winners and even its participants are included in its annual award book and business network, while additionally contributing to their country’s overall design ranking that paints a holistic picture of how design-centric and design-forward each country is.

The A’ Design Award is currently accepting entries for the 2020 edition of the award program, so go ahead and give your work and career the push it deserves!

Here are some of our curated picks of Packaging Design winners from the A’ Design Award & Competition 2019. If you have a potential packaging design project that you think is worthy of an award, click here to register & participate in the A’ Design Awards 2020. Hurry! The regular deadline ends on 30th September!

01. Awanama Sake by Ryuta Ishikawa

With the kind of sheer finesse you’d expect from a handle on a samurai sword, the Awanama Sake bottle is just a canvas for its beautiful texture. Designed to stand out from the category of sake, Awanama wants to introduce its unpasteurized sake as a new brand of rice-wine that’s authentic and deserves universal recognition. The bottle comes with a heavily textured black exterior that catches the eye, while also remaining opaque so as to shield the sake inside from external light. Made from glass, Awanama’s bottle surely knows how to attract with just how intricately detailed the texture on it is, practically hypnotizing one into wanting to pick it up!

02. Eco Freshness Tag by Zeyuan Zhang


Designed so you never end up having stale poultry, the Eco Freshness Tag lets you know when your eggs have gone bad. Yes, you could submerge your egg in water to see if it sinks or floats (if it floats, throw it away), but then again, you could also just look at the color of the tag, which alters over a period of 10-14 days. A green tag indicates the egg is fresh and ready for consumption, a yellow tag probably means you should consume the egg right away instead of waiting, and when the tag turns red, just ditch them eggs!

03. Raimaijon Pasteurized Sugarcane Juice by Prompt Design and Cordesign

The ingenuity of the Raimaijon sugarcane juice bottle is that when stacked, it literally looks like a sugarcane stalk! The slightly warped cylindrical bottles nest one on top of another, while the label gives it its green color. When you stack 2 or more, the bottles begin looking like sugarcane stalks, complete with nodes between them! What a wonderful way to use the bottle to trace back the product’s origin story! This would make for a pretty eye-catching installation on a storefront, would it not?

04. New Hope Seed Brand Gift Box by Yung-Li Chen – Fineherbsoap Co. Ltd.


When you buy one of Fine Herb’s soaps, you’re doing much more than just buying soap. You’re buying a plant too! The organic natural soaps come in white vessels with a small seed taped to the bottom. Take the soap out and water the seed and it eventually grows into a herb. You can then put some soil into the vessel, turning packaging into a planter for your Zinnia seedling! And don’t worry, the planter is made from mixed pulp of 100% recycle paper and lavender grass seeds, making it eco-friendly and biodegradable too!

05. Cedea Luxury Mineral Water Bottle by Nick Pitscheider and Sharon Hassan

Designed as an homage to Cedea, the goddess of water and life in the Dolomites’ Ladin Culture, the bottle pays homage to the Northern Italian culture and its lore, with two water bottles, one representing the ruby red of roses, and one capturing the stunning blue of the sky. What’s genuinely remarkable is the bottle’s construction, that’s designed to perfectly refract light in a clever way. The bottle’s bases are colored either red or blue, while the rest of the bottle is completely transparent. Look at the bottles head-on, and you see clear water in them, but look at the bottles when they’re below your line of sight, and the glass’s refractive property makes the entire bottle look either blue or yellow. Its lens-like effect aside, the bottle looks absolutely beautiful too, with its gently swirling form highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.

06. Dinosaur Ice Cream Box by Mengying Zhang & Zhicheng Chen


A fun way to make kids enjoy the experience of eating ice-cream (enjoy it even more, rather), the Dinosaur Ice Cream Box comes with an embossed dinosaur fossil shape at its base. Fill the tub with chocolate ice cream that represents the soil, and your kids turn into archaeologists who have to dig through the ground with their ice-cream spoons to hit the fossilized treasure at the bottom! When you reach the end of the box, the remnants of ice-cream look like stray pieces of soil near the dinosaur’s carefully preserved fossil. Now if only there was a way to use this box to get kids to eat more of their veggies!

07. Small Bag Candle Packaging by Liangfang Fang and Jinxi Chen


Just an elegant way of packaging a candle, Liangfang Fang and Jinxi Chen’s solution involves a small, flat piece of paper that’s pinched and folded, with a neat tape on top. What’s really worth appreciating is its simplicity and its minimal elegance… and the fact that it literally looks like packaging for a chocolate, because those candles look absolutely edible, don’t they?!

08. Ooops! Use Toilet Paper by 2Republic BTL Reklámügynökség Kft.

While the designer’s name may certainly be a handful, the Ooops! toilet paper is intentionally designed to be a handful too! Unlike most toilet papers that come packed in sets of multiple rolls, and require to be unpacked and mounted on a toilet-paper-holder, the Ooops! toilet paper comes in a pack of 3, and can literally be used inside the box! The packaging comes with a handle, allowing you to easily carry it around, within the shopping mall, and also inside your house, from the store room to the loo, where you can just place the package right beside your toilet. The package comes with an opening on the top, which you can use to pull out as much toilet-paper as you need. Designed to be used without a toilet-roll-holder, the packaging dispenses the paper directly from itself. The rolls inside the box are center-fed, which means there’s no cardboard tube at the center of the roll… it’s paper right from start to finish. That doesn’t just give you more toilet paper per roll, it also means you can pull the paper out like you would from a tissue-box. Easy peasy!
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Impressed? Inspired? Go ahead and grab a spot for your own designs at the A’ Design Award and Competition 2020! Click here to Register Now! Hurry! The regular deadline ends on 30th September!

Origami-inspired product designs that will simply transform your lifestyle!

You have to love origami for the creative freedom and empowerment it gives to humble materials like paper and leather. Using simple, intuitive yet strengthening techniques, origami is like a shot of superhero juice that transforms these products into super-products that fold, hold heavy weights and basically challenge your perception of the capability of that material! And let’s not forget, all this is happening under the beautiful and minimal approach ushered in by the nation that designed origami in the first place, Japan. So get ready to watch and be awed by this collection of designs that will surely transform and find a place in your everyday lives!

With the Imagiro, the carpet isn’t just a carpet anymore, but instead is an imagination-fueled origami art-installation that decorates your home (or even a hotel/retail space) in all three dimensions, displayed as a part of the Wayon showcase by EINA University of Design, Barcelona.

When packaged, the Fold wallet comes as an open, unfolded piece of leather, secured to a packaging board that also contains the instructions to assemble the wallet together. With two simple fasteners, the Fold wallet comes together, transforming from a flat piece of leather to an incredibly useful, classy, zero-compromise wallet that’s sure to spark conversation by Lemur Design.

The Polygons is the origami-like measuring spoon that lays flat and folds to 4 different sizes to fit your cooking and baking needs by Rahul Agarwal.

Crafted from environmentally friendly PVC and PP, the FODI is a nifty little stand for your tablet and smartphone. When flat, it measures a cool 1mm thick and uses the powers of Origami to fold open into a convenient stand that lets you dock your smartphone or tablet onto it at a convenient angle for watching videos, movies, or just regular video-chatting by Kade Chan & Kiho Satoshi.

This technique takes a spin on the everyday mechanism of contracting and stretching an origami structure to turn on the light! Designed by Yael Akirav, this ‘conductive origami’ came to life by 3D printing the conducting filament on fabrics.

The Bone Aid is a simple flat-packed board with a printed folding guide. The guide allows it to be folded in three different ways, making it an effective cast for elbows, legs or ankles by Yu-Chi Wang.

The Omotenasino Otomo employ an Origami-esque pattern, and their innovation lies in the treatment of the paper, which makes these dishes infinitely washable and reusable.

The pop-up booster for Bombol is the first fold and store away booster seat for toddlers. The pop-up is comprised of an origami structure which is incredibly strong and safe. How strong? The pop-up met both the international safety standard for boosters and even the standard for adult furniture, which meant pounding it with a 75kg weight over 20,000 times – and it still didn’t break, designed by Frederic Gooris for Bombol.

3box is a series of foldable boxes, which size and function can be adjusted by scaling the triangular 2d mesh by King Kong Design.

Setting out to design a motorbike that is indicative of Japan’s culture, spirit, and aesthetic, Artem and Vladimir designed the Motorbike for Great Japan. The motorbike’s design makes use of planar surfaces, reminiscent of samurai uniforms, and a body with an origami-inspired form.

These luxurious-looking bottles for liquid soap are made out of soap too!

Plastic waste is becoming an incredibly insurmountable problem, with cosmetic packaging being one of its largest components. To solve the problem, Mi Zhou designed a solution that gives the packaging more function than just being a disposable outer vessel. “Product packaging has always been thrown away, no matter how well-designed or what material it is made of,” said Zhou. “I want to re-evaluate what packaging could be as well as help us to reduce our plastic footprint.”

Zhou’s solution is Soapack, an innovative series of liquid soap bottles, made from soap themselves. The solid outer bottle holds the liquids inside, and can eventually be used as soap once you’re done with it, leaving you with absolutely zero waste. The bottles are designed to look luxurious and desirable too, relying on soap’s inherent translucency along with beautiful perfume-bottle-inspired forms and a soft pastel color palette.

Bottles for the Soapack are formed by pouring vegetable oil-based soap into a mold. The insides of the bottles are coated with a layer of natural beeswax to prevent the liquid soap from interacting with and dissolving the solid soap bottle. The Soapack bottles can be either placed on cabinets, or even in a soap tray, and used as you go. With its perfume-bottle-inspired forms and a glass-like wall-thickness, Soapack was envisioned to look more appealing than traditional liquid soap and shampoo bottles made from plastic. The object was to create something so beautiful that users bought them and cherished them, eventually opting for a more sustainable lifestyle in the process. The bottles come with soap stoppers too, mimicking antique perfume designs, and are devoid of any label, barring a single tag that hangs from the bottle’s neck… and guess what, that’s made from soap too!

Designer: Mi Zhou

Effective packaging designs that you will love!

You know the saying, ‘The first impression is the last impression’, well that may not be entirely true, but in case of product designs the first impression is formed by the packaging design, and you can be sure that it does have a huge impact. Packaging design is responsible for grabbing attention in the sea of products that float the world today. And that attention is what will make people give attention to the products so they can go on and give your product a shot. From everyday product like honey to a unique packaging that makes carrying your flower bouquet a breeze, these packaging designs are sure to help you create a packaging design that will surely grab eyeballs!

Shaped like a cows udder which is not only freakin’ cute but ergonomic. 4 little teats give it a little stability and something to hold on to when you’re pouring a cold glass of milk! Designed by Muhammet Uzuntas.

The Hutchinson bottle (designed way back in 1894) with a straight-sided bottle with a bulbous neck is now being reissued as the packaging for Coca-Cola’s series of mixers by Coca-Cola & Dragon Rouge

Honeygreen+ containers designed by Vieri Design and Jorge Ros 

Egg Box by Otília Andrea Erdélyi 

1000 Acres Vodka by Arnell Group 

Fish Club Wine by Backbone Branding

IKEA’s Hilver table packaging redesigned to transform into a stool by Xiang Guan

GIGS 2 GO from Bolt Group is created from molded paper pulp enclosure, made from 100% post-consumer recycled paper

The wine bottle packaging by Egger Druck und Medien 

The Peel Saver, an all-new food packaging design created from the peel waste was created in the process of making fries by Simone Caronni, Pietro Gaeli & Paolo Stefano Gentile 

Flower packaging by Johanna Brännström that is tape and glue-free 

Miko No Yu bath powder packaging by Chiun Hau You 

The Mini Tea Set is a combination of culture and compact design

Quite wonderfully balancing the need to remain traditional and authentic as well as be modern and space-saving, the Mini Tea Set from Pertouch fits a tea brewing set into its small form factor, with quaint, authentic vessels that allow you to brew tea in keeping with oriental culture and norms. The casing comes with 2 kettles and 4 sipping glasses stacked-on/nestled-within one another in a shock-proof case that carries them snugly, protecting them from breakage. The case comes with a decorative lid that serves as a tray too, allowing you to brew, present, and serve your tea with flair.

Its design also comes backed by a great deal of design thinking. The kettles come without any handles (that would otherwise occupy space) and instead opt for a dual-walled construction near where your fingers would grip it, for effective insulation and heat-prevention. The cups and kettles are all made from ceramic, while the tray is made from ABS, giving it impact-resistance and resistance to high temperatures. Moreover, the ridges on it, aside from providing a calming effect of resembling ripples, act as drainage outlets for any water/tea that may accidentally spill on the tray. The design details are tied together wonderfully with cultural sensitivity, to create a tea set that looks authentic, but is, in fact, incredibly well designed!

The T1 Mini Tea Set is a winner of the Design Intelligence Awards for the year 2018.

Designer: Pertouch