Tag Archives: wimbledon

Sony puts micro ads on Wimbledon player, ushers in an era of 4K marketing

Posted on by

Sony puts micro ads on Wimbledon player, welcomes commercialism in 4K

Sony is shipping its Bravia X9 line of 4K TVs in the UK this week, and it wants to convey the advantages of all those extra pixels. The solution? Advertising that's as finely detailed as the screens themselves. It's putting micro ads on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through Wimbledon, showing how the extra detail pays off. Few of us will get to see the ads in full clarity, however -- while Sony and the BBC are recording some of the event in 4K, they're playing that footage at an experience zone on the Wimbledon grounds. We're not looking at a decisive marketing coup, then, but those left squinting at home will at least know what they're missing.

Filed under: , ,

Comments

Via: The Next Web

Source: Sony

Watch Wimbledon tennis live on YouTube beginning Monday (video)

Posted on by

Watch Wimbledon tennis live on YouTube beginning Monday video

It may not be the NBA Finals or Stanley Cup Playoffs, but the world's oldest tennis tournament has a solid following as well, particularly abroad. A new Wimbledon partnership with YouTube could help boost the competition's appeal stateside; for the first time, you'll be able to access video feeds from the two-week London event, live on Google's prized streaming site. Beginning this Monday, you can catch all the action on Wimbledon's YouTube channel, with Rolex footing the bill. You'll also find interviews, behind-the-scenes segments and press conference streams on the video site, along with past match highlights and other featured content. There's a teaser clip waiting for you just past the break.

Filed under: , , ,

Comments

Source: YouTube

BBC launches updated, interactive live video player ahead of Olympics; lines up ‘summer of 3D’

Posted on by

BBC launches updated, interactive live video player ahead of Olympics lines up 'summer of 3D'

As the London Olympics creep closer, BBC is unveiling more of the technology it plans to use to bring the Games home to UK viewers. In the last few days it's shown off both the new live video player shown above, as well as a new Facebook app in beta for BBC Sport. The interactive live video player is built to deliver up to 24 HD streams during the Olympics, along with alerts for key events and extra information and stats. It will work on computers and tablets that support Flash, and for those notable ones that don't, there's a stripped down version for mobiles and iPads that loses the extra interactivity. The BBC Sport Facebook app will also be able to stream the Games, but also let you see if any of your friends are watching the same stream or what sport is the most popular. Finally, the Beeb has lined up what it's calling the "Summer of 3D" with a lineup that includes Planet of the Dinosaur, Last Night of the Proms, Wimbledon and the Olympics. There's a lot going on, hit the source links or check the press releases after the break for the highlights.

BBC launches updated, interactive live video player ahead of Olympics; lines up 'summer of 3D' originally appeared on Engadget on Wed, 04 Jul 2012 03:28:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceBBC Internet blog (1), (2), BBC Media Centre  | Email this | Comments

Must See HDTV (July 2nd – 8th)

Posted on by

Must See HDTV July 2nd 8th

UFC 148: Silva vs. Sonnen II
This weekend Chael Sonnen gets his wish. Most of our wishes don't include being locked in a cage with UFC middleweight champion Anderson Silva, but it's the only way for Sonnen to take the belt he's been chasing for the last few years, including a loss in their first title fight in 2010. While we'll be interested to see if the "best fighter on the planet" Silva can extend his 14-fight winning streak, that's not the only fight on the card as Tito Ortiz and Forrest Griffin square off for the third time as light heavyweights. Plus, unlike other sports, UFC isn't purely tied to subscription pay-TV, so you can watch on YouTube, Roku, Xbox 360, PC or mobile device if you'd like. Check out a video preview for the fight embedded after the break.
(July 7th, PPV, 10PM ET)

Tour de France
Cycling's biggest race is going on all month on Versus, oops, we mean NBC Sports Network / NBC. While we usually try to avoid getting up early for anything other than Formula 1, fans of the sport can get their stage action at 8AM daily (with a few exceptions). Epic hillclimbs, peloton crashes, inevitable accusations of doping, what's not to love?
(All week, NBC Sports Network / NBC)

Wimbledon
Completing the sports trifecta for this week's highlights, Wimbledon action continues after the early rounds last week. Also broadcasting from Europe, Wimbledon is bringing a morning and daytime schedule finishing up with the men's and women's finals on Saturday and Sunday. ESPN has locked up the entire schedule and will be broadcasting it live, including on ESPN 3D.
(All week, ESPN / ESPN 3D)

Continue reading Must See HDTV (July 2nd - 8th)

Must See HDTV (July 2nd - 8th) originally appeared on Engadget on Mon, 02 Jul 2012 18:16:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments