Tsū Rockstars à la Twitter, not Facebook
Do social media stars make the social network, or does the social network make the stars? If history is to be our
road map, it would appear that the latter is the case. Yes, users have
to be creative enough to use these ecosystems in innovative ways, but
without the platform, these unknowns would have had a much tougher time
reaching exponentially wide audiences in such a short period of time.