Author Archives: Brad Hill

The iTunes influence, part two: Setting the music free

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DNP The iTunes influence, part two Giving the people what they want

"I think the consumer is going to be driving this train for quite a long time."
-- Casey Rae, deputy director, Future of Music Coalition

In 2003, the iTunes Music Store established an environment for downloadable music at exactly the time when consumers needed a safe and stable online music store. iTunes sold a million songs in the first week, 10 million in five months and 25 million songs after eight months.

But the consumer demands of one era do not necessarily hold sway in a different cycle. iTunes is facing powerful competition from Amazon, Google and Microsoft in the pay-per-download business. Meanwhile, streaming platforms like Spotify, Rdio and YouTube are establishing a widespread attitude that music is free, and that downloading from a store isn't as compelling as accessing a service. Apple is still making plenty of sales in the music store (15,000 downloads per minute), but users are also flocking in different directions.

With the state of music industry still in flux, 2013 could be as pivotal as 2003, and the next 10 years could be as eventful as the last 10.

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The iTunes influence, part one: How Apple changed the face of the music marketplace

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The iTunes influence, part one How Apple changed the face of the music marketplace

"iTunes is a stepping stone along the way."
-- Jim Griffin, OneHouse LLC

On April 28th, the iTunes Store basked in a milestone 10th birthday. Two years before its 2003 launch (as the iTunes Music Store), Apple introduced the iTunes client as a desktop music management program and implemented it as the device manager for the first iPod later in 2001. In those two years, Apple laid the groundwork for what can reasonably be called the iTunes era of music.

Apple did not invent digital music, even though for many iTunes embodies 21st century music buying. However, during the past 10 years, it has become the US' top music retailer, with customers currently downloading 15,000 songs per minute from the app's library of 26 million songs, according to an Apple spokesperson. Since its launch, it has evolved into the hub of a powerhouse media / tech ecosystem that turned Apple into the world's most valuable company in 2012.

As a symbolic milestone, the iTunes anniversary encourages reflection on the past, a survey of the present and predictions of the future. Digital music continues to evolve, for businesses, consumers and musicians.

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Editorial: Self-driving cars FTW, but not for everybody

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DNP Editorial Selfdriving cars FTW, but not for everybody

I drive a two-seat roadster known for its great handling. The last thing I want is for a machine to take the steering wheel out of my hands. My car company isn't into self-driving cars, but others are: Ford, BMW, Audi. And, of course, Google is moving quickly forward with road-worthy autocars that have accumulated 300,000 miles with only one (human error) accident. The advantages of cars that drive themselves are multiple and compelling.

Automobile intelligence already assists the driving experience by warning of dangerous situations and taking control of parking, which is, for some people, the most difficult maneuver to perform. We are gradually ceding control to our cars. When a completely automated consumer car launches, some drivers will hand over the reins gladly. But for me and other enthusiasts, driving a car isn't just about reaching a destination; it's about the journey and operating a beautiful machine. Unfortunately for people who feel that way, the greatest social benefits of self-driving cars would kick in if everyone were herded into a new era of hands-off driving.

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Editorial: The imperialism of Facebook Home

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DNP Editorial The imperialism of Facebook Home

Business battles are often ecosystem battles, in which brands develop a matrix of conveniently connected products and services, in an attempt to lock customers into a dependency. Offline companies follow this tack (think razors and blades). But the internet, with its many connection nodes, crossovers to tangential realms and parallel on-ramps is where ecosystem wars are most elaborately waged.

Only rarely do market conditions cultivate a broader ambition in which a company has a chance to step beyond mere ecosystem competition to a higher level of sovereignty. Facebook's imminent release of Home represents a stab at that rare imperialism.

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Editorial: Tech is a flock of starlings

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DNP Editorial Tech is a flock of starlings

You've seen the videos -- thousands of starlings flocking in the sky to swirl and surge across wide, cloudless backdrops. The beauty of their coordinated motion is stunning. The phenomenon is expressively called murmuration.

There might be purpose to starling choreographies, but if so, it is movement without destination. The flock shapes and re-shapes itself continuously. Doing so makes preying on the flock difficult, but beyond that, the motivation of these group flights is ineffable. If ornithologists told us that starlings were imitating the group behavior endemic to tech-adoption culture, it would be easy to see the similarity. The science behind murmuration extends the analogy even further.

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The outrage and sadness of Google Reader’s demise

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DNP Editorial The many outrages of Google Reader's demise

Pope Who?

White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as its most fervid users assume. And speaking of trending topics, the extinction of Reader signifies the mainstream rejection of RSS as a hands-on tool for organizing a living library of real-time information flow. It has been eclipsed by social content discovery. As Brian Alvey, chief scientist of Ceros and creator of Blogsmith (Engadget's publishing platform) noted, "Dear RSS: @Twitter won."

More broadly speaking, Reader's ultimate fail is the latest major rebalancing of the internet's legacy symmetry of "push" and "pull."

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Editorial: Microsoft is singing the right tune with some wrong notes

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DNP Editorial Microsoft is singing the right tune with some wrong notes

In an episode of Elementary, a TV reinvention of Sherlock Holmes, there is an audacious product placement for the Microsoft Surface tablet. Holmes, a techno-adept detective working in New York, whips out a Surface to do some quick research. He snaps on the keyboard with the same hearty click made famous in Microsoft commercials. Then the kickstand! The patented three-step maneuver is so distinctly set apart within the scene, there might as well be a blinking "Advertisement" notice across the sequence. (Holmes follows up by searching on Bing, turning the product placement into an ecosystem placement.)

I don't know whether seeing a fictional genius using Surface helps sales, but if so, it's not helping enough. The Surface slate is on the skids in retail, as are Windows 8 computers. It is perhaps not surprising that Microsoft's retail users are slow to migrate from the familiar (PCs running Windows 7 and XP) to the unfamiliar (PCs running the radically different Metro interface, and a new product category in Surface). But swampy sell-through is definitely surprising financial analysts, some of whom are cutting Microsoft's revenue forecasts.

Microsoft is doing a lot right in placing its long bet on ecosystem coherence. But along the way it is making unnecessary mistakes.

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Editorial: Countering ID theft requires better awareness campaigns

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DNP Editorial Increasing identity theft requires better awareness campaigns

Evernote's massive password reset last week was the most recent demonstration of leaky security around consumer locks and keys. Dropbox, LinkedIn, Twitter and others preceded the Evernote action. These anxiety-producing consumer annoyances occur over a backdrop of increased cyber-attack news. Chinese hackers are spotlighted in many recent disruptions, substantiated by Akamai's report of originating-attack countries for Q3 2012, which shows China's percentage of worldwide cyber exploits doubling from the previous quarter.

Precautionary password resets, as in the Evernote case, are minor aggravations. But the larger danger of password insecurity and increased cyber-malice is the swift domino effect that can lead to identity theft of the Mat Honan variety. Absolute personal cyber-security is probably a mirage. But there is not enough public education from industry that might reduce millions of easy targets.

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Editorial: Google Glass contest elicits mild uses for wild tech

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Editorial Google Glass contest underlines mediocre uses for brilliant tech

Google's #ifihadglass contest advertises for "bold, creative individuals" to start carrying pre-production builds of Glass later this year. Since most people flatter themselves as dauntless and inspired, Google's challenge casts a wide net and applications are piling into Twitter. The contest apparently also seeks prosperous individuals willing to pay $1,500 for the prize, plus travel expense to pick it up. There might be good fiscal reasons for Google's parsimony, but I can't help noting that the $12 million of revenue generated by eager beta testers represents five-thousandths of 1 percent of the company's market cap, or one-tenth of a percent of its liquid cash.

Putting aside whatever demographic-shaping is in play, the more interesting question is whether Google will find its desired 8,000 bold creative types. The applications do not foretell blazing originality among foaming early adopters. If there is a depressing strain of mediocrity in the #ifihadglass Twitter stream, perhaps it speaks less to human limitation and more to intrinsic constraints of the device as it is currently understood.

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Editorial: RIAA takedown requests and ad complaints are missing an opportunity

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RIAA takedown requests and ad complaints are missing an opportunity

As noted here, the RIAA has issued 10 million takedown requests to Google in an attempt to close off paths to sites that facilitate music downloading. At the same time, a related phenomenon is fueling the fire of rightsholder outrage: Brand advertising that appears on download sites and generates revenue for those businesses.

These two aspects of the internet's ecosystem -- finding free music downloads through search engines, and ad-supported sites expediting illicit music acquisition -- represent deeply rooted challenges to media owners. At the same time, as with most challenges, there is a flip side of opportunity. The difference between capitalizing on an opportunity and being defeated by its challenge is the difference between getting in front of reality and falling behind it. The RIAA is regarded by many as the poster organization for denial of reality. A reversal of strategy and tactics might get big media owners in front of 21st century realities.

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