It just makes perfect sense, given the fact that Google acquired Fitbit in 2019, and that Google still doesn’t have a horse in the smartwatch race, while its competitor Apple has more than half the smartwatch market share. Google famously entered the smartphone industry with the Pixel, its first, entirely ‘Made by Google’ smartphone. The Pixel smartphone went onto redefine what a pure Android experience could look like, becoming the gold standard in the Android OS experience. James Tsai’s Google Pixel Smartwatch concept does the same for the Android Wear OS.

Embodying Google’s playful-serious aesthetic, the Pixel Smartwatch concept comes in a traditional round format, and in a variety of quirkily named colors. The Android Wear OS logo displays clearly on the always-on display of the watch, transforming into a colorful set of watch hands every time you look at it to read the time. The watch comes with Google’s top-notch voice AI, all of Google’s native apps, and a heart-rate monitor on the back, which ties in well with Google’s acquisition of Fitbit and their entire fitness-tech ecosystem. I wouldn’t be surprised if this wearable concept were entirely waterproof too, just to fire shots at Apple!

Designer: James Tsai