The following article is sponsored. -Ed.

We go through life pressing buttons, and we never think twice about the time and effort that goes into their design. But there are people who do, and Siemens is behind an interesting campaign meant to raise awareness of their line of sophisticated push buttons. It’s called Sirius Act, and in the video above, you can see their efforts to showcase their ‘star’. Granted, the video is a little mysterious and doesn’t pontificate on the product itself, but it’s meant to pique your interest rather than sell a button outright. As a matter of fact, given that Siemens’ modern push buttons will have mostly industrial applications, it’s not the campaign’s goal to get you personally invested in the buttons, but rather to make you aware that there are good people working tirelessly to improve upon a technology that generally goes unheralded.

So, after giving the video a look, and following the link below, the general takeaway should be that Siemens’ elegantly designed push buttons and signalling devices are “the perfect embodiment of style, intelligence, and physical toughness.” There are tons of different kinds, from toggle switches and potentiometers, to mushroom push buttons and sensor switches. And more importantly, you should come away with the knowledge that there are lots of dedicated people working on their constant refinement.

[ Find out more about Sirius Act ]