With HoloLens, you can now remodel your kitchen at Lowe’s

When it comes to HoloLens, Microsoft's augmented reality headset, the company's making very careful moves to introduce the holographic tech to the public. Case in point: Today, it announced a partnership with Lowe's, the home improvement chain, that...

My love affair with PlayStation Vue: a cautionary tale

You have to appreciate the irony: I'd intended to write this as a ringing endorsement of PlayStation Vue, Sony's cable-like streaming TV alternative. The service, available on PS4, PS3 and iOS, did just launch nationwide earlier this week after a yea...

The 21st-century charity that puts Google and VR to good use

How do you get people to care about the world's problems? More important, how do you get them to care enough to take action? Some nonprofits, like the ASPCA, are fortunate enough to have the perfect mix of cute animals in distress and a sappy Sarah M...

Wevr: The virtual reality studio you need to know

It's pronounced "weaver." And you might not be familiar with it now, but the LA-based virtual reality outfit is quietly positioning itself as the backbone of the industry. With one foot firmly planted in the production side of the business (the studi...

Sports Illustrated puts you inside the new Swimsuit Issue

Babes, bikinis and ... virtual reality? It's an equation that pretty much elicits a "no duh!" from anyone in the room. Which is why when I meet Chris Hercik at Time Inc. headquarters in New York, he can barely suppress his glee, and for good reason....

Tribeca Film Festival wants to normalize VR for the masses

Genna Terranova wants virtual reality to feel "commonplace." That is, she wants to make it normal. Terranova, who serves as the director of the Tribeca Film Festival, thinks now is the time to break VR out of its headline-stealing sideshow and make i...

‘Star Wars’ and the coming holographic cinema revolution

"AR is going to hit us like a big bang," says ILMxLab creative director John Gaeta when I ask him whether augmented reality, as that holographic technology is known, has been undervalued by the public and press. "We're just trying to point out right...