Adidas brings Yeezy reservations to its main app

Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the app...

Adidas’ latest 3D-printed running shoe will cost you $333

3D printing has proven to be useful across many different areas, including the creation of lifestyle products for consumers. Adidas, for one, began toying with the idea of 3D-printed footwear in recent years, which led to the introduction of its Futu...

Adidas brings its Yeezy reservation app to some European cities

It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantl...

Adidas tries to make buying Yeezys fair, but misses the mark

Buying Yeezy Boost sneakers online is tough. It comes down to this: Supply cannot meet demand. The shortage is so acute that if you don't buy them at launch for retail price -- between $200 and $350, depending on the model -- you'll have to pay upwar...