Tag Archives: Branding

Google hires designers from Cuban Council to work on Google+

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DNP Google hires designers from Cuban Council to work on Google

The folks at Mountain View have worked with the well regarded designers at Cuban Council before, but now Google is taking the partnership one step further by hiring several of the firm's employees. The search giant has acquired the contracts of a number of the company's designers explicitly to work on Google+. The details of the deal haven't been revealed, so we have no idea how many members of the staff will be setting sail for the shores of Goog or how much the psuedo acquisition set the company back. But, we do know that at least some of the firm that once designed the Facebook logo, Evernote's website, Rdio's mobile apps and helped define the beautiful WebOS UI will now be dedicated to keeping Google+ ahead of the aesthetic curve.

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Google hires designers from Cuban Council to work on Google+ originally appeared on Engadget on Wed, 18 Jul 2012 08:38:00 EDT. Please see our terms for use of feeds.

Permalink TechCrunch  |  sourceCuban Council  | Email this | Comments

Netgear passes On through FCC with new router, name

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What's in a name? Well, from the looks of this FCC filing, it could be something quite significant for everyone who knows the Netgear appellation. This N300R router has emerged from the commission's Washington enclave bearing On Networks branding, along with a spiffy new logo and less boxy look. We found that the new handle was trademarked by the company back in February, so maybe we'll see a corporate rebranding or this is the genesis of a new marque. As far as we're concerned, it can call itself whatever it pleases, as long as it still lets us roam free.

Netgear passes On through FCC with new router, name originally appeared on Engadget on Fri, 25 May 2012 15:42:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceFCC, Justia Trademarks  | Email this | Comments

Apple leads Millward Brown’s 2012 BrandZ Top 100

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 Millward Brown released their Top 100 Brand ranking for 2012. The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company...

Intel launches youth-focused iQ webzine, tells its brand story through aggregation

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It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more for what it's put inside our gadgetry has just unveiled a new digital magazine, iQ, intended for the youthful, über-connected masses. Looking much like Flipboard in design and borrowing a live tile-ish approach, the internally-curated Intel webzine culls content from outside pubs and mixes it in with original and partner-contributed pieces to, as EIC Bryan Rhoads puts it, "tell... the bigger story of who we are as a brand." Indeed, it may do just that via the circuitous route of social recommendations, given that each news box grows in prominence along with its viral importance. There's no paid or free app to download, just a simple URL to link you to that dynamic "front page." So, if you feel your angst-ridden teenagers are in need of an industry-specific educational focus, this might be one site to add to their bookmarks.

Intel launches youth-focused iQ webzine, tells its brand story through aggregation originally appeared on Engadget on Wed, 16 May 2012 20:22:00 EDT. Please see our terms for use of feeds.

Permalink PaidContent, AdAge  |  sourceiQ  | Email this | Comments

NTT, Sharp, Gainax make a Japan-only Neon Genesis Evangelion phone, get your plane tickets now

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If someone offered you the chance to buy a Neon Genesis Evangelion NERV-branded phone, you'd jump at it right? After all, there's nothing better than pretending you live under constant threat of alien attack, or that the teenage clone of your dead mother could turn into a giant and... moving on. Sharp, NTT DoCoMo and Gainax teamed up to produce this SH-O6D with a custom case, new hardware buttons and a (as yet unfinished) skinned version of Gingerbread that resembles the readouts you're likely to see in the depths of Tokyo-3. See America? This is how you appeal to fans, by making the tiniest amount of extra effort, rather than just slapping a logo on the bottom of whatever regular handset you're selling.

Continue reading NTT, Sharp, Gainax make a Japan-only Neon Genesis Evangelion phone, get your plane tickets now

NTT, Sharp, Gainax make a Japan-only Neon Genesis Evangelion phone, get your plane tickets now originally appeared on Engadget on Tue, 03 Apr 2012 06:31:00 EDT. Please see our terms for use of feeds.

Permalink Evageeks, Android Community  |  sourceNeweva (Translated)  | Email this | Comments