Inside Byton’s experience-driven SUV concept

It's difficult spinning up a car company basically out of thin air. Bryton is not only trying to accomplish that, but it's going against over 100 years of automotive history by highlighting the the car's interior over the horsepower and handling. Yes...

Byton unveils its first EV with a focus on in-car ‘experience’

As we get closer to a world where the car is doing most of the actual driving, traditional automakers are trying to figure out what passengers will be doing when they're not driving. Car startup Byton thinks it already knows what people want and and...