It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantl...
Adidas brings its Yeezy reservation app to some European cities
It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantl...
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example, and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers, who have turned the social network into a platf...
Buying Yeezy Boost sneakers online is tough. It comes down to this: Supply cannot meet demand. The shortage is so acute that if you don't buy them at launch for retail price -- between $200 and $350, depending on the model -- you'll have to pay upwar...
I recently bought an online shopping cart from a 16-year-old on Twitter. And when I say "an online shopping cart," I mean it: In exchange for $140, I received a login code to Nike's site that guaranteed me a pair of highly coveted sneakers, the "Ch...