Tag Archives: Advertising campaigns

Mac vs. PC: This are the Real Differences

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The burning rivalry between Mac and PC is one of the most storied rivalries in the history of technology – ruining friendships, bringing down corporations and inspiring some very creative...

Apple Working To Hire 1,000 New Ad People

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The massive overhaul that is taking place in the Apple ad department means that there will have to be a lot of new talent coming on board. In order to solve that problem, they are working trying to...

Apple Has Gone Mad, Someone Call Don Draper (Or Don’t)

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In the first episode of Mad Men this season, Christina Hendricks’ character is sent to meet with the head of marketing from Butler Footwear. “Advertising’s just a small piece of the marketing mixture...

The Apple ‘SuperBowl Ad’ That Didn’t Air Honors The Macintosh At 30

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With the Macintosh turning 30 in January, it wasn’t too far-fetched to think that Apple, which launched its desktop computer with one of the most famous SuperBowl ads of all time, might use game day...

12 Lessons In Creativity From The Greatest Super Bowl Ad Ever

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What’s the greatest Super Bowl ad of all time? There’s not much debate about that question. By overwhelming consensus, it’s 1984, the Apple Macintosh ad that stunned viewers, went viral when it was...

Apple Super Bowl 1984 Ad Won The Game 30 Years Ago

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Nine tour buses roll majestically down Sixth Avenue in New York City. The buses are flanked by a squad of police cars, with blue lights flashing. Police sirens give out a little whoop to hustle along...

Apple’s Latest Ad Is Pure Poetry

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In 11 days, Apple’s Macintosh computer will turn 30 years old. That machine was introduced with a 60-second TV ad that is among the most iconic commercials of all time. Yesterday, the company...