When Ford's hybrid lineup has been rapidly expanding over the past year, it stands to reason that the company's sales in the category would take off like an eco-friendly rocket. They have, and faster than you'd expect: the automaker now says it should break its yearly record for US hybrid sales sometime in May, with just under 6,000 cars standing between its current 2013 figures and an all-time high of 35,496 hybrids in 2010. The company has also more clearly established itself as number two, climbing from an estimated three percent of the US hybrid market share last April to 18 percent this year. While Toyota is still the clear frontrunner at 58 percent, Ford is ahead of its Detroit-based rivals -- and when Prius sales are soft, the Japanese firm just might be nervous.

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Source: Bloomberg

When Ford's hybrid lineup has been rapidly expanding over the past year, it stands to reason that the company's sales in the category would take off like an eco-friendly rocket. They have, and faster than you'd expect: the automaker now says it should break its yearly record for US hybrid sales sometime in May, with just under 6,000 cars standing between its current 2013 figures and an all-time high of 35,496 hybrids in 2010. The company has also more clearly established itself as number two, climbing from an estimated three percent of the US hybrid market share last April to 18 percent this year. While Toyota is still the clear frontrunner at 58 percent, Ford is ahead of its Detroit-based rivals -- and when Prius sales are soft, the Japanese firm just might be nervous.

Filed under: Transportation

Comments

Source: Bloomberg