Ford underscores its love of electric cars, spends $135 million to make them happen

Ford underscores its love of electric cars, spends $135 million to make them happen

Ford really, really wants you to know that it's big on electric cars. Really. To that end, it's putting $135 million where its mouth is as part of the design and production for the electrified vehicles rolling out to dealer lots this year, such as the Focus Electric. A new research building in Dearborn is also being renamed as the Advanced Electrification Center to emphasize the uniform dedication to EVs and hybrids among the 1,000 researchers that call the Center their home away from home. We already know that the company plans to triple its manufacturing capacity to make 100,000 of the cars a year by 2013, but many of the supporting aspects are getting their own lift, Ford adds: it's hiring more engineers and doubling its battery testing capacity. The checklist of improvements you'll find after the break reflects some braggadocio on Ford's part, especially while it tries to stretch its jobs claims, but it's good news all the same. If the expansion keeps the likes of GM and Tesla on their toes, drivers hopefully win as a whole.

Continue reading Ford underscores its love of electric cars, spends $135 million to make them happen

Filed under:

Ford underscores its love of electric cars, spends $135 million to make them happen originally appeared on Engadget on Wed, 15 Aug 2012 23:48:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWall Street Journal  | Email this | Comments

Dealers wanting to sell Ford’s first all-electric car must Focus on the environment

Dealers wanting to sell Ford's first all-electric car must Focus on the environment

You can't just sell the new 2012 Ford Focus Electric, you've got to embrace what it stands for, or at least that's what Dearborn is telling its dealers. Per the company HQ, outfits hoping to offer the electric hatchback on their lots later this year must send sales staff through a special electric vehicle training program. What's more, all dealerships carrying the electric Focus must install a minimum of two EV charging stations on their premises and enroll in Ford's Go Green program. Go Green, which has been optional up to this point, looks to improve the sustainability and efficiency of shops, regardless of age. So far, 76 dealerships in California, New Jersey and New York (the initial launch markets) have stepped up to the plate and will be selling the EV. Ford's hoping to capture the hearts and minds of those with electric personalities who haven't already settled for on the competition from Nissan.

Dealers wanting to sell Ford's first all-electric car must Focus on the environment originally appeared on Engadget on Mon, 30 Apr 2012 21:17:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceInhabitat  | Email this | Comments

Ford Focus Electric test drive and MyFord Mobile hands-on (video)

Ford Focus Electric test drive and MyFord Mobile hands-on (video)

This is the production version of Ford's Focus Electric for the US market, and we got the chance to take it for a proper test drive last week. Don't fret, though -- Engadget hasn't suddenly turned into a car site. While we'll be happy to share our driving impressions, we're mostly interested in how Ford interfaces the vehicle with our favorite mobile devices and social networks -- tech that we've covered before, known as MyFord Mobile. Hit the break for the details, including our hands-on video.

Continue reading Ford Focus Electric test drive and MyFord Mobile hands-on (video)

Ford Focus Electric test drive and MyFord Mobile hands-on (video) originally appeared on Engadget on Tue, 17 Apr 2012 00:01:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments