Ford underscores its love of electric cars, spends $135 million to make them happen

Ford underscores its love of electric cars, spends $135 million to make them happen

Ford really, really wants you to know that it's big on electric cars. Really. To that end, it's putting $135 million where its mouth is as part of the design and production for the electrified vehicles rolling out to dealer lots this year, such as the Focus Electric. A new research building in Dearborn is also being renamed as the Advanced Electrification Center to emphasize the uniform dedication to EVs and hybrids among the 1,000 researchers that call the Center their home away from home. We already know that the company plans to triple its manufacturing capacity to make 100,000 of the cars a year by 2013, but many of the supporting aspects are getting their own lift, Ford adds: it's hiring more engineers and doubling its battery testing capacity. The checklist of improvements you'll find after the break reflects some braggadocio on Ford's part, especially while it tries to stretch its jobs claims, but it's good news all the same. If the expansion keeps the likes of GM and Tesla on their toes, drivers hopefully win as a whole.

Continue reading Ford underscores its love of electric cars, spends $135 million to make them happen

Filed under:

Ford underscores its love of electric cars, spends $135 million to make them happen originally appeared on Engadget on Wed, 15 Aug 2012 23:48:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWall Street Journal  | Email this | Comments

Ford wants you to meet its touchy, feely interior quality robot, RUTH 2.0

Ford wants you to meet its touchy, feely interior development robot, RUTH 20

That's RUTH. In the end, she really amounts to a big robot arm with six joints, but Ford clearly has a soft spot for the faceless employee. First utilized in Europe, the Robotized Unit for Tactility and Haptics is currently at work helping to tweak the interiors of the company's 2013 Fusions, turning data collected from customers across the world into the hard to define concept of "quality," touching the trim, pushing buttons and turning knobs in the interior of the vehicle, in order to help provide what Ford says is, "the same type of quality they might feel if they were to buy a high-end luxury car." The version of the arm dubbed Ruth 2.0 is currently being used by Ford alone in North America, and the company has extended her quality checking to include seat comfort in the vehicles. Check out a video of the long arm of the car company after the break.

Continue reading Ford wants you to meet its touchy, feely interior quality robot, RUTH 2.0

Filed under: ,

Ford wants you to meet its touchy, feely interior quality robot, RUTH 2.0 originally appeared on Engadget on Tue, 17 Jul 2012 09:22:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments