Nike’s Adapt Huarache are self-lacing sneakers you’ll actually want to wear

This probably isn't shocking to anyone who knows me, but I love sneakers perhaps too much for my own good. So, when Nike introduced the Adapt BB with power laces earlier this year, I was pretty intrigued: it brought two of my favorite worlds together...

Nike turns its SNKRS app into a pop-up shop for sneakerheads

With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the company opened a pop-up shop in Atlanta, designed to c...

Nike’s new PlayStation sneakers pay homage to Sony’s classic console

The first week of December couldn't get much better for PlayStation fans. On top of the launch of Sony's miniature PS Classic on December 3rd, Nike also has something in store for them in the next few days. On December 1st, the sportswear giant will...

Adidas is using augmented reality to sell limited-edition sneakers

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

Nike introduced its shoe-selling app SNKRS in 2016, but it wasn't until nearly a year later that it rolled out an Android version. Even today, some of the app's best features (like a way to buy sneakers using augmented reality) are exclusive to iOS....