Justine Sacco And The Self-Inflicted Perils Of Twitter

Posted on 23/12/2013 by forbes

A few weeks ago, I had a drink with my friend Justine Sacco and we talked about what makes for a good Tweet. Justine is an easy person to like — frank, funny, quick to laugh. To a reporter, she’s...

In Search Of Justine

Posted on 22/12/2013 by forbes

Of all the pontificators on Twitter who weighed in on the unfortunate Friday night fiasco featuring one Justine Sacco (in absentia), several of them struck a chord with this PR pro. I personally...

Justine Sacco Says ‘I Am In Anguish’ Over ‘Cavalier’ Tweet About AIDS And Africa

Posted on 22/12/2013 by forbes

After two days as the target of international anger, Justine Sacco, the former communications executive for Barry Diller’s IAC, has broken her silence to apologize for the offensive Twitter joke that...

Justine Sacco’s Nightmare Before Christmas, Twitter-Version

Posted on 21/12/2013 by forbes

On Friday, Justine Sacco, a senior P.R. person for corporate giant IAC, which owns dating sites you’ve likely used as well as media companies, tweeted, “Going to Africa. Hope I don’t get AIDS. Just...

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