Focus Group Video for Newcastle Brown Ale Mock Super Bowl Ad is Must See


Anheuser-Busch InBev still has exclusive deal with the NFL for its beer brands. This locks all other beer brands out from Super Bowl ads. British brewer Newcastle has released a very funny campaign...

Newcastle Brown Ale Mocking Super Bowl Ad is Hilarious


Anheuser-Busch InBev still has exclusive deal with the NFL for its beer brands. This locks all other beer brands out from Super Bowl ads. British brewer Newcastle has released a very funny campaign...

UK hotel ditching paper bibles for Kindles, Rocky Raccoon to get acquainted with the benefits of e-ink

British hotel ditching paper bibles for Kindles, Rocky Raccoon getting acquainted with the benefits of eink

Maybe papercuts aren't a part of the creator's master plan, after all -- not at the Hotel Indigo's Newcastle location, at least, which is ditching the standard hardcover bible in favor of a Kindle edition. The hotel's GM says the move, which brings Amazon's e-reader to its 148 rooms, is keeping with the city's rich publishing history. The device will come pre-loaded with the bible, with other religious texts available for the download. Customers can also download non-religious texts, which will be added to their bill. The move is currently being assessed under a trial basis, which will be revisited on July 16th. No word on whether the promotion will be expanded to other hotels in the chain.

UK hotel ditching paper bibles for Kindles, Rocky Raccoon to get acquainted with the benefits of e-ink originally appeared on Engadget on Mon, 02 Jul 2012 18:37:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceTelegraph  | Email this | Comments

Neuroscientists develop game for stroke rehabilitation, give the Wii a run for its money

Neuroscientists develop game for stroke rehabilitation, give Wii run for its money

Think the Wii has the market cornered on gaming rehab? Think again -- neuroscientists at Newcastle University are developing a series of motion controlled video games to make stroke rehab more fun and accessible. The team's first title, dubbed Circus Challenge, lets patients digitally throw pies, tame lions and juggle to help them build strength and regain motor skills. As players progress, the game ratchets up its difficulty, presumably to match pace with their recovery.

Although Limbs Alive, the game's publisher, has only described their motion controller as "next-generation," it affirms that the game will be playable on PCs, laptops and tablets later this year. In an effort to lower costs and provide at-home therapy, the team hopes to leverage a £1.5 million award from the UK's Health Innovation Challenge Fund to build a system that will allow therapists to monitor patient progress remotely. The whole enchilada still needs some time to bake, but you can hit the break for a video and the full press release.

Continue reading Neuroscientists develop game for stroke rehabilitation, give the Wii a run for its money

Neuroscientists develop game for stroke rehabilitation, give the Wii a run for its money originally appeared on Engadget on Sun, 20 May 2012 00:56:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceNewcastle University, Limbs Alive  | Email this | Comments

Newcastle University preps in-car GPS for the elderly, helps grandmum get home safely

Newcastle University preps in-car GPS for the elderly, helps grandmum get home safely

Most Engadget readers will have grown up with GPS, but the UK's Newcastle University has realized that many in the older generation might be first-timers and unfamiliar with all those keep-lefts and turn-rights. Development is underway at the school for a new satellite navigation system that would be easier and more intuitive for your grandfolks, with features that include calling out direction changes by landmark names, limiting turns to the safer variety and keeping the route off of high-speed motorways. When this might come to your local high street shop isn't known, but the university has a £12 million ($19.5 million) research grant to help sort that out.

Newcastle University preps in-car GPS for the elderly, helps grandmum get home safely originally appeared on Engadget on Wed, 02 May 2012 08:46:00 EDT. Please see our terms for use of feeds.

Permalink Autoblog  |  sourceThe Sun  | Email this | Comments