Tag Archives: Nielsen

Nielsen study shows connection between TV ratings and Twitter activity

Posted on by

DNP Nielsen study links TV ratings with volume of related tweets

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it's also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more people tweet about a particular show, the more people will watch it. Likewise, the higher a program's viewership, the more likely people are to discuss it on Twitter in real time. Certain types of programming -- reality TV, comedies and sports -- showed a higher percentage of ratings changes influenced by social media, while things like scripted dramas showed a smaller but still noticeable uptick. The times are a-changin', and studies like this one are bound to inspire broadcasters and advertisers to change with them.

Filed under: ,

Comments

Via: VentureBeat

Source: Nielsen

Nielsen includes Internet viewers for the first time, estimates that there are now 115.6 million TV homes in the US

Posted on by

Nielsen includes Internet viewers for the first time, estimates that there's now 1156 million TV homes in the US

Following a tweak in how Nielsen defines homes with TVs, it's noted a reversal in the two-year decline of TV household numbers. This adjustment has apparently increased Nielsen's estimate of TV homes by 1.2 percent, up to 115.6 million. The definition now extends to include viewers that take their TV through broadband internet, with qualifying households having both the high-speed connection and "at least one operable TV/monitor with the ability to deliver video." This new wording encompasses anyone who watches channels through their Xbox, Apple TV and other data-based services. Nielsen will begin including these extra homes in its sampling starting in September, but we're still waiting to see what it does with its wider metrics for both streaming viewers and social networks.

Filed under: , ,

Comments

Source: Nielsen

Nielsen compares mobile consumers across the globe, details the differences in how we connect

Posted on by

Right in-time with MWC, Nielsen's latest report provides some insight into how folks in different regions are using their mobile devices. On the whole, many of the findings aren't exactly shockers. Among many highlights, owners of smartphones and feature phones don't use their respective devices for the same tasks, while developed areas are more likely to have upwards of 4G connectivity with higher smartphone adoption rates. As you'd might imagine, people in regions with under-developed infrastructure tend to gravitate toward the likes of simpler, less costly feature phones. Diving deeper with some specifics, Nielsen points out that US-based users of smartphones gravitate toward map and video apps, contrasting that those in China are hungrier for info about weather and news. If you'd like to confirm any more of your suspicions about how mobile devices are being used across the globe, you'll find all the details your noggin desires at the source link below.

Filed under:

Comments

Source: Nielsen

Nielsen ratings expand definition of TV households to include internet-only viewers

Posted on by

The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?

Filed under: , ,

Comments

Source: The Hollywood Reporter, LA Times, NYT

Nielsen teams up with Twitter to create social TV ratings

Posted on by

Nielsen teams up with Twitter to create social TV ratings

Nielsen's long been the gold standard for TV ratings, and as our watching habits change, the firm's reforming its ways to keep track of what we're watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show's reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren't sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.

Continue reading Nielsen teams up with Twitter to create social TV ratings

Filed under: ,

Comments

Via: TechCrunch

CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES

Posted on by

Now that HDTV is "the new normal" according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it's time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens -- with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things -- Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech. The ITU already laid down its spec recommendations for Ultra High Definition TV so the industry should be able to move forward in unison pushing super high-res displays across the land. Of course we did say "should," and Sony is already informing media outlets that it plans to market its 4K products as "4K UHD." Whatever it's called, we saw 84-inch screens from multiple manufacturers announced recently, and with the CEA's announcement we're penciling in a few more pixel-dense models for the big Las Vegas show in January.

Filed under: ,

CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES originally appeared on Engadget on Sat, 20 Oct 2012 12:44:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceCEA  | Email this | Comments

CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES

Posted on by

Now that HDTV is "the new normal" according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it's time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens -- with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things -- Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech. The ITU already laid down its spec recommendations for Ultra High Definition TV so the industry should be able to move forward in unison pushing super high-res displays across the land. Of course we did say "should," and Sony is already informing media outlets that it plans to market its 4K products as "4K UHD." Whatever it's called, we saw 84-inch screens from multiple manufacturers announced recently, and with the CEA's announcement we're penciling in a few more pixel-dense models for the big Las Vegas show in January.

Filed under: ,

CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES originally appeared on Engadget on Sat, 20 Oct 2012 12:44:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceCEA  | Email this | Comments

Nielsen says game consoles get men to use TV more: hurray, we think

Posted on by

Nielsen says game console use gets men to use TV more hurray, we think

We're not sure if we should always cheer figures that reflect sedentary behavior. Still, chalk one up for greater (if superficial) gender equality. Nielsen finds that, as of this past March, men who owned a modern game console like the PlayStation 3, Xbox 360 or Wii were using their TVs almost as much as women: while males in the broader population typically spend 37 fewer minutes in front of the big screen every day than females, that gap shrank to a negligible 11 minutes when console use came into play. Unfortunately, the agency doesn't say just what's getting men to tune in for that much longer. Gaming is the most likely culprit, but a raft of streaming video options could have some of those refined couch potatoes watching Hulu or Netflix instead of playing one more round of Gears of War. If consoles have people of all genders spending more time together, we're in favor of it; given that men still spend over twice as much time on consoles as women, though, it's clear there's still a bridge to cross if we want more of a balance in the kinds of TV activity we enjoy.

Filed under: , , , , ,

Nielsen says game consoles get men to use TV more: hurray, we think originally appeared on Engadget on Fri, 05 Oct 2012 13:49:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments

Nielsen: more than half of US teens now own smartphones

Posted on by

Nielsen more than half of US teens now own smartphones, Android stays in front

Yes, we know Android is holding steady at about 52 percent of US smartphone market share. What's interesting is just who's driving growth as a whole. According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone -- that's a big jump from 36 percent a year earlier and a sign that the youngest owners have a significant sway over where the market is going. Not that young adults don't have an impact. Although the 25-to-34 crowd isn't making as big a comparative leap, its smartphone ownership has climbed from 59 percent to a dominating 74 percent in the same space of time.

No matter how much youth set the pace, it's clear Android is still having an effect. Among the US smartphone buyers Nielsen tracked in the three months leading up to July, 58.6 percent went Google's direction. Most of that gain came from BlackBerry owners switching allegiances, which doesn't bode well when RIM is counting on existing owners to fuel BlackBerry 10 demand. We'd be careful about citing a one-point shrink in iPhone sales as a shift in the balance of power, however -- while it could be part of a trend, it could also represent the habitual lull in Apple's sales during the weeks before a major iPhone introduction.

Filed under: ,

Nielsen: more than half of US teens now own smartphones originally appeared on Engadget on Mon, 10 Sep 2012 17:28:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments

Nielsen to use watermarks to enhance local channel rating accuracy

Posted on by

Nielsen to use watermarks to enhance local channel rating accuracy

While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybrid technology consisting of watermarks and return data from supporting pay-TV provider's set-top boxes, like DirecTV and Charter. The first three markets to get the upgrade are St. Louis, Dallas and Charlotte, with 17 yet to be announced markets to follow in 2013, and finally, the remaining 190 about two years after that. The system will work in parallel with the older Local People Meters and Diaries for three to six months and will lay the groundwork to collect ratings for online, tablets and other platforms. All the inside industry details and more are in the release after the break.

Continue reading Nielsen to use watermarks to enhance local channel rating accuracy

Nielsen to use watermarks to enhance local channel rating accuracy originally appeared on Engadget on Sun, 22 Jul 2012 13:40:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments