Tesla is reportedly focusing on robotaxis over its planned budget EV

Tesla has scrapped plans to make an affordable electric vehicle (EV), according to Reuters. CEO Elon Musk said as recently as January that he was “optimistic” the low-cost EV would arrive in the second half of 2025. The automaker will instead reportedly “go all in” on robotaxis, which Musk has described as the future of transportation.

The canceled entry-level EV project — often called “Model 2” — was reportedly codenamed “Redwood.” The automaker had predicted a weekly production volume of 10,000 vehicles, and Musk said, “We’ll be sleeping on the line” to make it a reality. He had previously claimed Tesla was working on two new EV models expected to sell up to five million units annually.

For nearly two decades, the CEO has described his long-term goal as using luxury vehicles to build Tesla’s brand before using those profits to fund budget models. “When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low cost family car,” Musk wrote in a 2006 “Secret Tesla Motors Master Plan” memo. In the following years, he often echoed those sentiments to customers and investors.

The cancellation would leave the $39,000 and up Model 3 sedan as Tesla’s cheapest vehicle. The scrapped budget model was expected to start at around $25,000.

Reuters’ sources told the outlet they were told about the cancellation in a late February meeting “attended by scores of employees.” The publication says it reviewed internal Tesla messages about the pivot, including one advising staff to hold off on telling suppliers “about program cancellation.” Other messages allegedly told staffers that “suppliers should halt all further activities related to H422/NV91,” referring to the budget model’s external and internal codenames.

Musk posted on X (Twitter) on Friday, “Reuters is lying (again)” in response to the story — without listing any points of contention.

Tesla has its work cut out for it. Not only has EV demand slowed in the US, but competition in China is fierce, with the fast-growing BYD leading the country’s entry-level market. The Chinese automaker said earlier this month that its sales increased 13 percent year over year. Meanwhile, Tesla said on Tuesday that its deliveries dropped eight percent annually while falling 20 percent from the previous quarter.

This article originally appeared on Engadget at https://www.engadget.com/tesla-is-reportedly-focusing-on-robotaxis-over-its-planned-budget-ev-190833687.html?src=rss

Ford delays some electric vehicles, renews focus on hybrids

Ford just announced some delays for electric vehicles, including the long-awaited three-row SUV. The car was supposed to come out next year but has now been delayed until 2027, with the company suggesting it will use the extra time to “take advantage of emerging battery technology.” Ford says it’ll be making moves to “mitigate the impact the launch delay will have on” the Canadian workforce.

The next-generation electric pickup, codenamed “T3,” is also being delayed from late 2025 to 2026. It’s being built at the Tennessee Electric Vehicle Center assembly plant at the company’s BlueOval City complex, though Ford says it's just now installing stamping equipment that will produce the sheet metal for the truck.

Alongside these announcements, the company has revealed a new push for hybrid vehicles. It has stated it plans on offering hybrid powertrains across the entire Ford Blue lineup by 2030. Despite the aforementioned delays and the pivot toward hybrid vehicles, Ford says it remains committed to EVs and that it's continuing construction of battery plants in Michigan, Tennessee and Kentucky.

However, it’s no secret that the EV market is not quite as robust as companies once hoped it would be. Maybe it’s the high price of entry, the spotty charging infrastructure or the fact that some EVs do not qualify for the federal tax break. Heck, maybe consumers are simply turned off by a certain CEO who shall not be named

In any event, the slowdown is real, though perhaps a bit overstated. Ford experienced a decline in EV sales of 11 percent in January, but the company says it bounced back and that sales have increased by 86 percent throughout the entire first quarter when compared to last year. However, the company's EV offerings lost $4.7 billion in 2023.

“We are committed to scaling a profitable EV business", said Jim Farley, Ford president and CEO. To that end, the company announced last year that it would be delaying or canceling $12 billion in planned spending on electric vehicles. It’s unclear how today’s announcements will impact Ford's plans to ramp up production to 600,000 EVs per year. In any event, customers can now use Tesla Superchargers in the US and Canada, which should help assuage some of those infrastructure concerns.

This article originally appeared on Engadget at https://www.engadget.com/ford-delays-some-electric-vehicles-renews-focus-on-hybrids-172007210.html?src=rss

Ford delays some electric vehicles, renews focus on hybrids

Ford just announced some delays for electric vehicles, including the long-awaited three-row SUV. The car was supposed to come out next year but has now been delayed until 2027, with the company suggesting it will use the extra time to “take advantage of emerging battery technology.” Ford says it’ll be making moves to “mitigate the impact the launch delay will have on” the Canadian workforce.

The next-generation electric pickup, codenamed “T3,” is also being delayed from late 2025 to 2026. It’s being built at the Tennessee Electric Vehicle Center assembly plant at the company’s BlueOval City complex, though Ford says it's just now installing stamping equipment that will produce the sheet metal for the truck.

Alongside these announcements, the company has revealed a new push for hybrid vehicles. It has stated it plans on offering hybrid powertrains across the entire Ford Blue lineup by 2030. Despite the aforementioned delays and the pivot toward hybrid vehicles, Ford says it remains committed to EVs and that it's continuing construction of battery plants in Michigan, Tennessee and Kentucky.

However, it’s no secret that the EV market is not quite as robust as companies once hoped it would be. Maybe it’s the high price of entry, the spotty charging infrastructure or the fact that some EVs do not qualify for the federal tax break. Heck, maybe consumers are simply turned off by a certain CEO who shall not be named

In any event, the slowdown is real, though perhaps a bit overstated. Ford experienced a decline in EV sales of 11 percent in January, but the company says it bounced back and that sales have increased by 86 percent throughout the entire first quarter when compared to last year. However, the company's EV offerings lost $4.7 billion in 2023.

“We are committed to scaling a profitable EV business", said Jim Farley, Ford president and CEO. To that end, the company announced last year that it would be delaying or canceling $12 billion in planned spending on electric vehicles. It’s unclear how today’s announcements will impact Ford's plans to ramp up production to 600,000 EVs per year. In any event, customers can now use Tesla Superchargers in the US and Canada, which should help assuage some of those infrastructure concerns.

This article originally appeared on Engadget at https://www.engadget.com/ford-delays-some-electric-vehicles-renews-focus-on-hybrids-172007210.html?src=rss

Tesla sees EV deliveries drop year-over-year for the first time since 2020

Tesla has revealed how many vehicles it delivered in the first three months of 2024 and the figures dropped significantly from both the previous quarter and the same period in 2023. The company handed over 386,810 EVs during the period.

That's down 20 percent from the 484,507 vehicles Tesla delivered in Q4 2023 and an eight percent dip year-over-year. This was Tesla's first YoY sales drop since 2020, Bloomberg points out. The figures also fell well short of projections — on average, analysts expected Tesla to deliver 449,080 EVs.

There are some mitigating factors at play, as TechCrunch notes. Tesla had to close its factory in Germany for almost a week due to an arson attack. It also put most production at the Berlin-area facility on hold for a fortnight due to shipping disruptions resulting from Houthi attacks on international shipping in the Red Sea. Tesla also pointed to an early production ramp up of the revised Model 3 as another reason for the drop in deliveries.

Tesla says it built 412,376 Model 3 and Y vehicles in the first three months of 2024 and 20,995 other models for a total of 433,371. Of the deliveries, 369,783 were Model 3s and Model Ys. The company didn't detail the number of Cybertrucks it built and delivered.

As is often the case, Tesla tried a few tactics to juice sales at the end of the quarter, such as once again offering a free trial of Full Self-Driving (which, despite the name, is not an autonomous driving system). The company also hinted to prospective buyers who'd been on the fence that they should snap up one of its EVs before a price increase on April 1. Sure enough, on Monday, the company jacked up the price of every Model Y trim by $1,000 in the US.

Earlier this year, Tesla CEO Elon Musk warned that the company was between "two major growth waves" — the boom of the Model 3 and Y, and a lower-cost EV that's expected to arrive in late 2025. As such, he warned investors that Tesla was likely to see "notably lower" sales growth this year.

This article originally appeared on Engadget at https://www.engadget.com/tesla-sees-ev-deliveries-drop-year-over-year-for-the-first-time-since-2020-153020454.html?src=rss

Tesla sees EV deliveries drop year-over-year for the first time since 2020

Tesla has revealed how many vehicles it delivered in the first three months of 2024 and the figures dropped significantly from both the previous quarter and the same period in 2023. The company handed over 386,810 EVs during the period.

That's down 20 percent from the 484,507 vehicles Tesla delivered in Q4 2023 and an eight percent dip year-over-year. This was Tesla's first YoY sales drop since 2020, Bloomberg points out. The figures also fell well short of projections — on average, analysts expected Tesla to deliver 449,080 EVs.

There are some mitigating factors at play, as TechCrunch notes. Tesla had to close its factory in Germany for almost a week due to an arson attack. It also put most production at the Berlin-area facility on hold for a fortnight due to shipping disruptions resulting from Houthi attacks on international shipping in the Red Sea. Tesla also pointed to an early production ramp up of the revised Model 3 as another reason for the drop in deliveries.

Tesla says it built 412,376 Model 3 and Y vehicles in the first three months of 2024 and 20,995 other models for a total of 433,371. Of the deliveries, 369,783 were Model 3s and Model Ys. The company didn't detail the number of Cybertrucks it built and delivered.

As is often the case, Tesla tried a few tactics to juice sales at the end of the quarter, such as once again offering a free trial of Full Self-Driving (which, despite the name, is not an autonomous driving system). The company also hinted to prospective buyers who'd been on the fence that they should snap up one of its EVs before a price increase on April 1. Sure enough, on Monday, the company jacked up the price of every Model Y trim by $1,000 in the US.

Earlier this year, Tesla CEO Elon Musk warned that the company was between "two major growth waves" — the boom of the Model 3 and Y, and a lower-cost EV that's expected to arrive in late 2025. As such, he warned investors that Tesla was likely to see "notably lower" sales growth this year.

This article originally appeared on Engadget at https://www.engadget.com/tesla-sees-ev-deliveries-drop-year-over-year-for-the-first-time-since-2020-153020454.html?src=rss

Polestar 4 first look: When no rear window makes for a better car

Last year, Polestar announced its most practical EV yet in the Polestar 4. But this week, during the vehicle’s North American debut at the New York International Auto Show, we finally got an official launch price and a chance to check out its most controversial feature.

Positioned as a slightly smaller and more affordable version of the Polestar 3, the company's latest EV SUV has a lot riding on it as it looks to be Polestar's most appealing mainstream offering to date. The good news is that while the cost was initially said to be around $60,000, launch pricing actually comes in slightly below that. The Polestar 4 starts at $56,300 (including destination) for the standard long-range single-motor version with around 300 miles of range while the dual-motor AWD variant with around 270 miles will set you back $64,300.

The Polestar 4 features a rather striking profile.
Photo by Sam Rutherford/Engadget

Granted, that’s still significantly higher than many of its rivals including the Tesla Model Y which starts at $43,900 (before federal incentives) or the Hyundai Ioniq 5 at $47,400. But after talking to Polestar CEO Thomas Ingenlath, I got the sense that the company is kind of OK with that, as they view the 4 as a more approachable but still very premium offering among EV SUVs.

On the outside, the Polestar 4 retains the rakish good looks we’ve seen on its larger sibling but with a few twists. Its nose is a bit pointier and more sloped, and it’s a bit less complicated too as it doesn’t have a front wing like the 3. The Polestar 4 is still based on the low-slung coupe-like SUV shape that’s all the rage right now. However, to ensure that rear-seat passengers have ample room, Polestar has forgone a rear window entirely, opting instead for a simple sheet of metal along with cameras and a rearview mirror with an embedded display.

Instead of a rear window, the Polestar 4 features a camera that pipes footage to a rearview
Photo by Sam Rutherford/Engadget

At first, this might seem like a step too far, even for an EV that might not be beholden to the same burden of tradition as gas cars. But Ingenlath explained that there are a lot of advantages that come from this design change. By not having a rear window, Polestar was able to push the rear seats back further while maintaining ample headroom despite the sloping roofline, which creates a spacious cabin. I had no trouble climbing in and out and even with the front seats pushed as far back as possible, I still had ample legroom in the back. Furthermore, unlike most cars, the Polestar 4’s rear seats can recline, which adds even more of a loungey feel.

Another major advantage is one of practicality. As it is, the rear windows on a lot of coupe SUVs are so small they don’t provide much in the way of useful visibility. And that’s before you consider any passengers or luggage that might further obstruct your view. By replacing the rear window and mirror with a camera and a display, the Polestar 4 can offer an unobstructed perspective out of the back of the car. But perhaps most importantly, the idea of a car not having a rear window isn’t really unheard of, as there are thousands of cargo vans on the road today without a viewport in back.

So while the idea might still seem nerve-wracking, Ingenlath remains confident. He simply asked customers to “try it.” He added “There's so much about psychology and people being naturally opposed to change. But innovation is about asking what have been the rules in the past that don't necessarily need to be the rules in the future.”

The company’s Scandinavian heritage shows through with a streamlined interior. That said, Ingenlath said the goal isn’t minimalism for minimalism’s sake. By creating a new fabric made from recycled plastic bottles called Soft Tech, Polestar was able to line the cabin with a sustainable 3D material that allows ambient lighting to shine through while still being quite durable. Up top, the fixed glass roof is electrochromic, which allows it to switch from transparent to opaque with the touch of a button.

A rear-angle shot of the Polestar 4 at the NYIAS 2024.
Photo by Sam Rutherford/Engadget

One thing that stuck out to me was that like all of Polestar’s vehicles, the 4 feels like a designer’s car. As someone who got his start in the industry creating cars for VW, Audi and others before becoming the CEO of Polestar, Ingenlath said the company really cares about small details like the font and typography. You can see this in things like the text on the driver’s side door, which features both the name of the car and the size of its battery, resulting in a label that’s both pretty and informative. Alternatively, there are features like the ambient lighting, which uses a naming standard based on planets in the solar system (blue with a hint of green for Earth, red for Mars, etc.). Ingenlath said “We simply love what we're doing, and we love indulging that passion. And we have to find the people who share the same passion for that type of quality and technology.”

Unfortunately, we haven’t had the chance to take the 4 out for a drive just yet. But as the competition among EVs continues to increase, it’s clear Polestar is carving out a niche as a manufacturer that embraces innovation through its vehicles. With pre-orders going live sometime in April and deliveries slated for Q4 2024, it shouldn’t be long until we get a chance to experience how the Polestar 4 feels on the road.

This article originally appeared on Engadget at https://www.engadget.com/polestar-4-first-look-when-no-rear-window-makes-for-a-better-car-150052884.html?src=rss

Polestar 4 first look: When no rear window makes for a better car

Last year, Polestar announced its most practical EV yet in the Polestar 4. But this week, during the vehicle’s North American debut at the New York International Auto Show, we finally got an official launch price and a chance to check out its most controversial feature.

Positioned as a slightly smaller and more affordable version of the Polestar 3, the company's latest EV SUV has a lot riding on it as it looks to be Polestar's most appealing mainstream offering to date. The good news is that while the cost was initially said to be around $60,000, launch pricing actually comes in slightly below that. The Polestar 4 starts at $56,300 (including destination) for the standard long-range single-motor version with around 300 miles of range while the dual-motor AWD variant with around 270 miles will set you back $64,300.

The Polestar 4 features a rather striking profile.
Photo by Sam Rutherford/Engadget

Granted, that’s still significantly higher than many of its rivals including the Tesla Model Y which starts at $43,900 (before federal incentives) or the Hyundai Ioniq 5 at $47,400. But after talking to Polestar CEO Thomas Ingenlath, I got the sense that the company is kind of OK with that, as they view the 4 as a more approachable but still very premium offering among EV SUVs.

On the outside, the Polestar 4 retains the rakish good looks we’ve seen on its larger sibling but with a few twists. Its nose is a bit pointier and more sloped, and it’s a bit less complicated too as it doesn’t have a front wing like the 3. The Polestar 4 is still based on the low-slung coupe-like SUV shape that’s all the rage right now. However, to ensure that rear-seat passengers have ample room, Polestar has forgone a rear window entirely, opting instead for a simple sheet of metal along with cameras and a rearview mirror with an embedded display.

Instead of a rear window, the Polestar 4 features a camera that pipes footage to a rearview
Photo by Sam Rutherford/Engadget

At first, this might seem like a step too far, even for an EV that might not be beholden to the same burden of tradition as gas cars. But Ingenlath explained that there are a lot of advantages that come from this design change. By not having a rear window, Polestar was able to push the rear seats back further while maintaining ample headroom despite the sloping roofline, which creates a spacious cabin. I had no trouble climbing in and out and even with the front seats pushed as far back as possible, I still had ample legroom in the back. Furthermore, unlike most cars, the Polestar 4’s rear seats can recline, which adds even more of a loungey feel.

Another major advantage is one of practicality. As it is, the rear windows on a lot of coupe SUVs are so small they don’t provide much in the way of useful visibility. And that’s before you consider any passengers or luggage that might further obstruct your view. By replacing the rear window and mirror with a camera and a display, the Polestar 4 can offer an unobstructed perspective out of the back of the car. But perhaps most importantly, the idea of a car not having a rear window isn’t really unheard of, as there are thousands of cargo vans on the road today without a viewport in back.

So while the idea might still seem nerve-wracking, Ingenlath remains confident. He simply asked customers to “try it.” He added “There's so much about psychology and people being naturally opposed to change. But innovation is about asking what have been the rules in the past that don't necessarily need to be the rules in the future.”

The company’s Scandinavian heritage shows through with a streamlined interior. That said, Ingenlath said the goal isn’t minimalism for minimalism’s sake. By creating a new fabric made from recycled plastic bottles called Soft Tech, Polestar was able to line the cabin with a sustainable 3D material that allows ambient lighting to shine through while still being quite durable. Up top, the fixed glass roof is electrochromic, which allows it to switch from transparent to opaque with the touch of a button.

A rear-angle shot of the Polestar 4 at the NYIAS 2024.
Photo by Sam Rutherford/Engadget

One thing that stuck out to me was that like all of Polestar’s vehicles, the 4 feels like a designer’s car. As someone who got his start in the industry creating cars for VW, Audi and others before becoming the CEO of Polestar, Ingenlath said the company really cares about small details like the font and typography. You can see this in things like the text on the driver’s side door, which features both the name of the car and the size of its battery, resulting in a label that’s both pretty and informative. Alternatively, there are features like the ambient lighting, which uses a naming standard based on planets in the solar system (blue with a hint of green for Earth, red for Mars, etc.). Ingenlath said “We simply love what we're doing, and we love indulging that passion. And we have to find the people who share the same passion for that type of quality and technology.”

Unfortunately, we haven’t had the chance to take the 4 out for a drive just yet. But as the competition among EVs continues to increase, it’s clear Polestar is carving out a niche as a manufacturer that embraces innovation through its vehicles. With pre-orders going live sometime in April and deliveries slated for Q4 2024, it shouldn’t be long until we get a chance to experience how the Polestar 4 feels on the road.

This article originally appeared on Engadget at https://www.engadget.com/polestar-4-first-look-when-no-rear-window-makes-for-a-better-car-150052884.html?src=rss

Tesla will reportedly take customers on a test drive to show off its Full Self-Driving tech

If you're in North America, a Tesla staff member will show you how the automaker's Full Self-Driving (FSD) technology works before you can take your car home, according to Bloomberg. Tesla CEO Elon Musk has reportedly issued a memo that requires Tesla stores in the region to install and activate its latest Full Self-Driving software and then take customers on a short test ride before handing over a vehicle. He added that "almost no one actually realizes how well (supervised) FSD actually works" and that he's making the demonstration a "hard requirement," even though he knows it will slow down delivery. 

To enjoy Tesla's FSD technology, you'd have to pay $12,000 to unlock it on top of what you paid for the car itself. It comes with all of the company's Autopilot features, as well as the ability to use autosteer on city streets and to activate your vehicle's capability to identify stop signs and traffic lights so it can automatically slow your vehicle to stop on approach. Still, $12,000 is a big chunk of money. If you're on the fence about shelling out that much, Tesla might be hoping that the demonstration could give you the push needed to make you say yes. 

Tesla has been the subject of criticism and formal investigations over the years due to its Autopilot and FSD technologies. In 2022, the California DMV filed a complaint against the company for using advertising language that makes it seem like its vehicles are capable of full autonomous driving that doesn't require the supervision of a human driver. The National Highway Traffic Safety Administration investigated dozens of Tesla crashes where Autopilot or FSD were involved, including collisions with emergency vehicles. Following in the footsteps of the NHTSA, the Department of Justice also started looking into Tesla's Autopilot and FSD features

This article originally appeared on Engadget at https://www.engadget.com/tesla-will-reportedly-take-customers-on-a-test-drive-to-show-off-its-full-self-driving-tech-062212069.html?src=rss

The EPA reveals final auto industry regulations to try to keep the world habitable

The Environmental Protection Agency (EPA) unveiled its final pollution emissions standards for the auto industry on Wednesday. The regulations, which include a looser timeframe than those proposed last year, mandate that by 2032, most new passenger car and light truck sales in the US must be electric or hybrid.

Earth is on a disastrous trajectory with climate change, and no amount of baseless conspiracy theories or talking points from the oil and gas industry, Donald Trump or anyone else will change that. Only phasing out fossil fuels and emissions will beat back its worst effects. The Biden Administration’s EPA is trying to do that — while throwing a bone to stakeholders like unions and automakers to navigate the landmines of today’s political realities.

The final rules present a timeline to wind down gas-powered vehicle purchases, making most US auto sales fully electric, hybrid, plug-in hybrid or advanced gasoline by 2032. The transition begins in 2027 but moderates the pace until after 2030. That’s a key change from last April’s proposed standards, which called for EVs to make up two-thirds of vehicle sales by 2032.

The shift was an election-year compromise for Biden, who has to balance the crucial battle against climate change with 2024 auto union endorsements. Labor unions had pushed for the more relaxed pace out of fears that a more aggressive transition, like the EPA proposed last year, would lead to job losses. EVs typically require fewer assembly workers than traditional gas-powered vehicles.

Last year, United Auto Workers (UAW) President Shawn Fain withheld support for Biden’s reelection due to concerns about the EV transition. But (perhaps after hearing assurances about the revised rules) the UAW endorsed his reelection bid in January.

“The EPA has made significant progress on its final greenhouse gas emissions rule for light-duty vehicles,” the UAW wrote in a statement about the new rules published by the EPA. “By taking seriously the concerns of workers and communities, the EPA has come a long way to create a more feasible emissions rule that protects workers building ICE vehicles, while providing a path forward for automakers to implement the full range of automotive technologies to reduce emissions.”

Contrary to what online misinformation or your uncle may tell you, the rules — aimed at the auto industry and not consumers — don't make gas-powered cars and trucks illegal. Instead, they require automakers to meet specific emissions standards throughout their product lines. The rules apply to new vehicle sales, not used ones.

The EPA says the final rule will lead to $99 billion in benefits and save the average American driver $6,000 in fuel and maintenance over the life of their vehicles. Other advantages include avoiding 7.2 billion additional tons of CO2 emissions through 2055 and offering “nearly $100 billion of annual net benefits to society.” The reduction in fine particulate matter and ozone will allegedly prevent up to 2,500 premature deaths in 2055 while reducing associated health problems like heart attacks, asthma and other respiratory illnesses.

“Three years ago, I set an ambitious target: that half of all new cars and trucks sold in 2030 would be zero-emission,” President Biden wrote in a statement supplied by The White House to Engadget. “I brought together American automakers. I brought together American autoworkers. Together, we’ve made historic progress. Hundreds of new expanded factories across the country. Hundreds of billions in private investment and thousands of good-paying union jobs. And we’ll meet my goal for 2030 and race forward in the years ahead. Today, we’re setting new pollution standards for cars and trucks. U.S. workers will lead the world on autos making clean cars and trucks, each stamped ‘Made in America.’”

This article originally appeared on Engadget at https://www.engadget.com/the-epa-reveals-final-auto-industry-regulations-to-try-to-keep-the-world-habitable-195612588.html?src=rss

Lotus’ secret weapon is EVs with personality

A lot of EVs aren’t that fun to drive, built as they are to glide around a highway like a swan on a river. Sure, like the swan’s manic paddling, there’s a lot of hardware and software sweating in the background to maintain that serenity. But the feeling can be so soporific that you wind up lusting for the day full autonomy comes and puts us out of our misery.

Except, of course, if you’re driving a new Lotus.

You see, when you’re driving an electric Lotus, there’s a sense of cognitive whiplash you don’t often get these days. EVs are quick and have plenty of torque thanks to their electric motors but they rarely have anything close to a personality. But even when you’re driving its new two-plus ton SUV, you’re capable of zooming around a race track as if you were driving a go-kart. It’s this unity of electric smarts and old-school drivability that Lotus hopes will return the perpetually beleaguered manufacturer to its former glory.

Lotus

Image of Colin Chapman, a Lotus Esprit and the John Player Special team plane.
Lotus Cars

If you’re not a car person, I wouldn’t blame you for not knowing Lotus was a big name in manufacturing and F1 – emphasis on was – responsible for many innovations that shaped how we build, drive and race cars today. “We talk about [having] this pioneering and rebellious spirit,” says Mike Johnstone, Lotus’ new VP of Commercial Operations. For the last 75 years, Lotus has been a left-field car manufacturer, with customers who want something that is “not necessarily part of the status quo.”

Lotus is a company defined by, and proud of, its idiosyncrasies. It’s idiosyncratically based in rural Norfolk, a hundred miles or more from the rest of the UK’s automotive industry. It’s idiosyncratic co-founder Colin Chapman (pictured, above), whose famous mantra was “simplify, then add lightness.” It’s idiosyncratic technical innovations, like monocoque bodies, ground-effect aerodynamics and the early use of carbon fiber. Its cars' idiosyncratic obsession with perfect handling and speed rather than creature comforts.

It would be impolite to mention the idiosyncratic financial relationship between Chapman and John DeLorean that would lead to the latter’s undoing.

It was this idiosyncratic reputation that made it a draw for pop culture figures who wanted to stand out from the crowd. Patrick McGoohan chose a Lotus Seven to be The Prisoner’s car in 1996 because it showed a “touch of the rebel.” The Avengers’ Mrs. Peel drove a Lotus Elan, while James Bond drove a Lotus Esprit underwater in The Spy Who Loved Me and a Turbo Esprit in For Your Eyes Only. And Richard Gere drove a Lotus Esprit in Pretty Woman because Porsche and Ferrari, who were asked first, objected to the film’s subject matter. I doubt Lotus has ever uttered the phrase “brand safety” with a sincere face.

Since Chapman’s death in the early ‘80s, Lotus has become a byword for stagnation, passed from one corporate parent to another. Its model line suffered: It sold the Elise from 1996 until 2021, while the Exige was in production from 2000 to 2021. Its newest car pre-Geely was the Evora, and its 12-year lifespan made it the youngest and freshest ride in the range. All three were discontinued in 2021 when the Emira made its debut as the company’s last gas-powered car.

Lotus remained alive because of its small but passionate fanbase, which happened to include a number of automotive executives. But while demand for its own cars waned, the rest of the industry continued to rely on its expertise in making cars drive well. Lotus’ fingerprints are visible in so many high-profile cars, from the DeLorean DMC12, Aston Martin DB9 and even Sinclair’s C5. More importantly, the first Tesla roadster was developed on Lotus’ platform, with the first run of cars built at its Hethel, England base.

In 2017, Geely — the Chinese EV giant that owns Volvo and Polestar — bought a 51 percent stake in the company. It’s spent the last few years and a considerable amount of cash to push the company into the 21st century. The existing gas-powered product line was cleared out, the HQ revamped and a new electric-only facility built in China. I was able to visit the company’s Hethel plant to see the fruits of this investment, and also to try all of the new vehicles. The headline-grabbing model, of course, is the Evija, the company’s $3 million all-electric hypercar.

The Evija

Image of the Lotus Evija production hall with a series of half-completed models in the background, while in the foreground a black Evija in racing livery sits.
Lotus Cars

Emeya, Eletre, Emira, Evija, Evora, Exige, Elise, Elan, Esprit: It’s tradition, or something, that all Lotuses have incomprehensible faux-Latin names beginning with an E. The Evija will, hopefully, lodge itself in your memory as the company’s hypercar, of which only 130 will be built. One of the first is owned by former Formula One world champion Jenson Button with a Brawn GP paint job in honor of his 2009 win.

Lotus opted to put a lot of hardware in the middle of the car behind the two seats to retain that mid-engined weight distribution. The body is a single piece of carbon fiber, and it’s obvious to all that this is a race car first, with Lamborghini-esque styling. To save weight, there’s little sound dampening, so you can hear the roar of the gear, and the road, as you slice through the air. Put your foot down and you’ll hear the power unit spin up to push juice to those four wheel-mounted 500W motors.

What comes out the other side is eye-bleeding acceleration and enough g-force that you feel your lunch shift from one side of your stomach to the other. Yes, other EVs can go quickly, and some accelerate ludicrously fast, but the Evija is playing in different water. For car people, Lotus has always been synonymous with fast-twitch driving dynamics and slightly lackluster reliability. But the Evija feels mature, solid, stable and able to harness all of the pure grunt that only an electric motor can provide.

I’d go further and say that the Evija is terrifying, especially when Karl Eaton, one of the minds behind the vehicle, took me around the track in one. He waited until the car reached 201 miles per hour to start explaining all of the smart choices embodied in its design. I didn’t recall much of what he said at the time since I was trying to keep all the fluids in my body.

The Eletre and Emeya

Image of a gray Lotus Eletre driving along a country road.
Lotus Cars

Of course, the Evija is the standard bearer for Lotus as a luxury EV maker that stands out from the crowd. It’s not likely you’ll have a few million lying around, but its existence will make you aware of the relatively more reasonably-priced options in its lineup. The Eletre is the first real Lotus EV, priced around $100,000 and again, something of a departure from the norm. Whereas Lotus prides itself on making zippy, mid-engined sports cars, this is a two-and-change ton SUV that just happens to be as capable on a race track as its E-named predecessors.

On my first few laps around the track, I drove the Eletre like a high-sided SUV, which is to say, gently. After all, I didn’t want to flip this thing over when I’d need to save three years worth of paychecks just for a chance to look at the sales brochure. My co-pilot kept urging me to go harder, and eventually I did, realizing that Lotus has done something amazing. It’s a car that you can fling around a track and feel like you’re Lewis Hamilton, and then drive it home without missing a beat.

Image of Lotus new
Lotus Cars

The Eletre is already on sale, but we won’t need to wait a decade to see what follow-up Lotus has planned. Next on the docket is the Emeya, a luxury hyper-grand tourer based on the same platform as the Eletre. You can see the shared design language and the emphasis on active aerodynamics in the body to help the cars zoom around the corners. There are gaps and vents all around the body to help push air past the cabin and keep all four wheels planted on the road.

As for the interiors, Lotus is a company that has traditionally avoided fripperies like comfort and ease of use. These, after all, aren’t conducive to Chapman’s mantra of simplifying and adding lightness. But the Eletre and Emeya have gloriously un-Chapmanesque cabins full of luxurious materials and physical dials and switches more reminiscent of a high-end camera. When you look at the price and see that the luxurious excesses of this cost the same as a Tesla Model X, you feel as though the incumbents need to get a lot better quickly.

The Spirit of Lotus

Hazel Chapman, Clive Chapman and Nigel Mansell, 21 June 2011 Hethel Test Track Reopening.
Lotus Cars

You could argue that Lotus is just a badge under which Geely can slap components it’s using elsewhere. But Mike Johnstone said the parent company has no interest in diluting what makes Lotus Lotus. “More than 99 percent of all of our development is done ourselves,” said Johnstone, “where we benefit [from being owned by Geely] is access to a supply chain.”

Much has been made about what Lotus’ role in the automotive firmament should be in the new world of electric vehicles. Colin Chapman’s famous principles were to simplify and add lightness so aren’t bulky EVs, shorn of their gas-powered engines, an insult to his memory? Thankfully, I only needed to cross the road that runs alongside Lotus’ Hethel HQ to ask an expert: Chapman’s son, Clive (pictured, left). Clive is the head of Classic Team Lotus, a heritage brand that keeps the company’s former gas-powered F1 cars working. Despite the shared name and proximity, there’s no financial relationship between Lotus and the Classic Team.

Clive showed me around the facility, which maintains those classic F1 cars and races them at heritage events, like the Historic Grand Prix at Monaco. If you’re a one-percenter with an old Lotus, you can also send it here to be restored by specialists. On the upper floor, there’s a collection of classic Lotuses of every stripe. It’s a rare and beautiful sight to see. I asked Clive how his father would feel about the shift to electric. “Dad was never sentimental,” said the younger Chapman, and directed me to a pristine Lotus 56 in the collection. He explained that his father was never wedded to one technology or philosophy, despite what some Lotus fans may claim. The Lotus 56, after all, was equipped with a gas turbine engine more commonly seen in aircraft than vehicles, but Colin Chapman was very interested in the speed advantage it could have offered.

It seems that what mattered to Colin Chapman then is the same as what matters to Lotus now: Pushing automotive design forward, no matter how unusual the method. Before I tried any of Lotus’ EVs on its test track, I tried the (gas-powered) Emira and used that as my benchmark. My expectation was that the subsequent cars would all pale somehow in comparison to the last “true” Lotus to be made at Hethel. And yet, the new cars, despite their batteries and electric motors, are just as lithe and energetic as ever. This, I suspect, is why Lotus has a good chance of making a mark in the new world, because it remains enough of that uncompromising spirit to stand out from the crowd and make sure that, for those who need it, you can still feel connected to your car.

This article originally appeared on Engadget at https://www.engadget.com/lotus-secret-weapon-is-evs-with-personality-140013839.html?src=rss