Twitter would really, really like to make ad-driven TV experiences central parts of its service, and it just confirmed that laser-like focus through an expanded deal with ESPN. The sports broadcaster will soon show in-tweet video highlights of football, soccer and the X Games; Twitter, in turn, gets a guaranteed volume of promoted tweets to parallel ads inside the videos themselves. While we're not looking forward to the new marketing pitches when they surface in the year ahead, we'll be happy if we can catch more replays without losing our place in the social stream.
Filed under: Cellphones, Home Entertainment, HD
Comments
Source: Wall Street Journal
Next week at its July 13th to 16th Minneapolis competition, the X Games will livestream its first event in VR. Thanks to its partnership with Samsung, though, it seems you'll only be able to watch it on a Samsung Gear VR headset through its dedicated...
Driving giant RC cars around a soccer field and using them to bounce an equally gargantuan ball into the net sounds like the ultimate extreme sport. Unfortunately, Faceit and the X Games will only allow competition in a virtual version of that this y...
Intel has announced that it's doing deals with two companies that'll put its tiny computer module, Curie, in plenty of action sports gear. The first is with ESPN, the network that's covering the 2016 Winter X Games later this month. The firm is insta...