Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats

Adidas is teaming up with Snapchat on a unique way to launch a product. The sportswear giant has created an 8-bit game you can play in Snapchat, called Baseball's Next Level, where you'll have the chance to buy its new 8-bit-themed baseball cleats. P...

Adidas labs unveils 99-gram adizero soccer boot and smart ball to help raise your game

Adidas labs details 99 gram adizero soccer boot and smart ball to help raise your game

Adidas isn't shy about embracing technology. In fact, sometimes it takes that a little further than you might expect. Today, however, it's very much about genuine performance enhancement as we were invited down to a not-so-secret location in central London to look at its latest innovations in (to use the local parlance) football. Think you've got Premier League potential? Even if you don't, Adidas thinks its got a few tricks that might help you at least get a few steps nearer, so to speak. Jog past the break to find out what it's been working on.

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Adidas debuting miCoach tracking technology in this year’s MLS All-Star Game (video)

Adidas debuting miCoach tracking technology in this year's MLS All-Star Game
While it's been a few months since Adidas launched those intelligent F50 miCoach cleats, it finally looks as if the German outfit's ready to test the tech on the football pitch. Adidas announced earlier today that its adizeros will be a part of the "world's first smart soccer match," during the MLS All-Star Game on July 25th in Philadelphia. With the help of the miCoach's tracking system, coaches are able to measure a player's speed and acceleration, how much ground was covered, the intensity of play, as well as spotting weaknesses and strengths. Naturally, the end results can then be analyzed on a computer or directly from an application on one of Apple's slates. Adidas says this is only the beginning, as it plans to bring the technology -- detailed in video form just after the break -- to other leagues around the world in the near future.

Continue reading Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video)

Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video) originally appeared on Engadget on Tue, 10 Apr 2012 18:20:00 EDT. Please see our terms for use of feeds.

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