Tag Archives: StrategyAnalytics

Strategy Analytics: Samsung topped China smartphone share in Q1

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Strategy Analytics Samsung tops China smartphone share in Q1

Many analysts believe that Samsung led the Chinese smartphone market throughout much of 2012, and there are already signs of a repeat coming in 2013. Strategy Analytics now estimates that the Galaxy maker sold 12.5 million smartphones in the country during the first quarter of this year, or enough to stay in front at 18.5 percent market share. Others didn't come close, although there was a fierce battle for the runner up spot. Huawei (8.1 million) barely pushed past Lenovo (7.9 million) to become number two in China, while Coolpad (7.1 million), ZTE (6.4 million) and Apple (6.1 million) were locked in their own fight for fourth place. While it's true that market share isn't the only yardstick for smartphone success, having the most popular devices in the world's most populous country undoubtedly helps with bragging rights.

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Via: The Next Web

Source: The Korea Herald

Samsung estimated to make 95 percent of Android device profits

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Samsung makin' money

Yes, we all know that Android has the prevailing device market share right now, but which companies in that group are actually making money? According to Strategy Analytics' estimates for Q1, it's Samsung... and virtually no one else. With $5.1 billion of Samsung's $7.9 billion operating profit last quarter believed to have come from Android, the Korean firm reportedly accounted for 94.7 percent of Android's hardware profit engine. The only other company that made enough money to stand out was LG, whose $119 million in mobile profits got it to a much smaller 2.5 percent. HTC, Sony, ZTE and the rest were lumped into the ignominious "other" category, at 2.7 percent. The figures don't mean that all other Android manufacturers are floundering, but they do suggest that Samsung is in a much better position to survive any market turbulence.

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Source: Strategy Analytics

Strategy Analytics: Microsoft’s share of tablet market quadrupled after Windows 8

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Strategy Analytics Microsoft's share of the tablet market has quadrupled due to Windows 8

Say what you like about Windows 8, but before it arrived Microsoft's presence in the tablet sphere was as small as it was stagnant. By the reckoning of number-crunchers at Strategy Analytics, just 400,000 Windows-running slates were shipped globally in Q3 of last year -- a figure that was largely unchanged from the year before and which represented just 1.6 percent of the global tablet market. Six months later, now that the Windows-powered Acers, Lenovos and Surfaces of this world have had a chance to get their game on, Microsoft's share has quadrupled to 7.5 percent, with a total of 3 million Windows 8 and RT tablets shipped in Q1 2013. That's still pretty niche, but 3 million units would have equated to a bigger share were it not for the fact that the overall tablet market also grew over this period, from 25 million to 41 million units -- and at least Microsoft can now claim to be a part of that boom. Look past the break for the numerical breakdown.

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Via: CNET, Neowin

Source: Strategy Analytics

Strategy Analytics: iCloud, Dropbox and Amazon top cloud media in the US

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Strategy Analytics iCloud, Dropbox and Amazon top cloud media in the US

We often focus on market share for hardware, but cloud media services increasingly dictate our lives after the devices have reached our bags and pockets. Wouldn't it be nice to know who rules the online media landscape? According to Strategy Analytics' just-published study from the fall, it's Apple's iCloud and iTunes Match that are top dogs in the US at a combined 27 percent of usage -- a not entirely surprising lead when Apple has pushed hard on iCloud's media syncing since iOS 5, and has large swaths of market share in MP3 players and tablets, not just smartphones.

There's a considerably tougher fight involved for just about everyone else, however, including Google. Dropbox and Amazon Cloud Player are almost neck-and-neck at 17 and 15 percent respectively, while Google Drive holds just 10 percent. Music is clearly the driving force, Strategy Analytics says: when audio represents 45 percent of the content on a generic platform like Dropbox, companies ignore tunes at their own peril. Just don't confuse market share with absolute popularity. A full 55 percent of those asked hadn't used a cloud media service at all, which suggests that there's a long road to travel before we're all streaming and syncing our collections.

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Source: Strategy Analytics

Strategy Analytics: Apple’s iPhone 5 tops world smartphone sales for Q4 2012

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Strategy Analytics Apple's iPhone 5 tops world smartphone sales for Q4 2012

According to Strategy Analytics, Apple's iPhone 5 was already the best-selling smartphone in the US, and the survey outfit says that it also outsold all other models elsewhere on the planet, too. Cupertino's new bauble sold an estimated 27.4 million units during the period to dethrone last quarter's champ, the Samsung Galaxy S III, which landed in around 15.4 million hands globally. To top it off, the iPhone 4S actually shipped an estimated 17.4 million units to bump Samsung's best-seller down to third place, giving Apple the two most popular handsets on the planet and over 20 percent of the global market. Of course, the Korean maker might be throwing down soon with a new contender, and we know how fast you can go from champ to chump in the smartphone game.

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Strategy Analytics: Apple iPhone 5 Becomes World's Best-Selling Smartphone Model in Q4 2012

Boston, MA - February 20, 2013 - According to the latest research from Strategy Analytics, Apple's iPhone 5 overtook Samsung's Galaxy S3 to become the world's best-selling smartphone model for the first time ever in the fourth quarter of 2012. A rich touchscreen, extensive distribution and generous operator subsidies have propelled the iPhone 5 to the top spot.

Neil Shah, Senior Analyst at Strategy Analytics, said, "Apple's iPhone 5 smartphone model shipped an estimated 27.4 million units worldwide during the fourth quarter of 2012. The iPhone 5 captured an impressive 13 percent share of all smartphones shipped globally and it has become the world's best-selling smartphone model for the first time ever. A rich touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the iPhone 5's success. In addition to the iPhone 5, Apple shipped an estimated 17.4 million iPhone 4S units for 8 percent smartphone share globally in Q4 2012. Apple's iPhone 5 and iPhone 4S are currently the world's two most popular smartphone models."

Neil Mawston, Executive Director at Strategy Analytics, added, "Apple's iPhone 5 and iPhone 4S together accounted for 1 in 5 of all smartphones shipped worldwide in Q4 2012. This was an impressive performance, given the iPhone portfolio's premium pricing. We estimate Samsung's Galaxy S3 was the world's third best-selling smartphone model and it shipped 15.4 million units globally, capturing 7 percent share in the fourth quarter of 2012. Samsung's Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe and Asia. However, global demand for the Galaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple's popular iPhone range."

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Strategy Analytics: Apple tops US phone market for Q4 2012, but Samsung takes the year

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Strategy Analytics have shared the state of the global smartphone OS market, but today it's focused specifically on the US, where the iPhone 5 helped Apple to reclaim the last quarter from Samsung. iPhone claimed 34 percent of vendor shipments in the last quarter, while Samsung's smartphone range wasn't far behind with 32.3 percent. Apple's resurgence with its new smartphone couldn't catch up with Samsung's lead earlier in the year, however, with the Korean phone-maker commanding a 31.8 percent share of all smartphones shipped over the last 12 months. Apple was next with 26.2 percent, while LG came third with 12.3 percent of all phones sold.

The analytics firm reckons that 52 million devices were shipped in Q4, increasing just short of 2 million units since the same period last year. However, it also noted that annual sales in the US were actually less than in 2012 than in the preceding year, dropping just under 20 million units in the interim. Strategy Analytics pointed the finger at economic uncertainty and tougher carrier upgrade policies for the drop in shipments.

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Via: TNW

Source: Strategy Analytics

Strategy Analytics: Android claimed 70 percent of world smartphone share in Q4 2012

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Estimate Android claimed 70 percent of world smartphone share in Q4 2012

Maybe it's easier being green than we thought. We suspected Android would do well in smartphone market share when Strategy Analytics had Samsung surging ahead in the fourth quarter of 2012, but the firm's newer breakdown of estimated share by OS shows an even larger jump for Google's overall platform -- from 51.3 percent in fall 2011 to 70.1 percent one year later. Apple was knocked down slightly to 22 percent, although it's mostly other platforms that took the bruising. Collectively, BlackBerry, Symbian, Windows Phone and other platforms sank from 25.1 percent of the smartphone space in late 2011 to just 7.9 points as 2012 drew to a close. When just two companies' platforms make up 92 percent of smartphones, it's safe to call the result a duopoly, like Strategy Analytics does -- even if others aren't so content with the idea.

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Strategy Analytics: Android and Apple iOS Capture a Record 92 Percent Share of Global Smartphone Shipments in Q4 2012

BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global smartphone shipments grew 38 percent annually to reach 217 million units in the fourth quarter of 2012. Android and Apple iOS together accounted for a record 92 percent share of all smartphones shipped worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, "Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe."

Neil Mawston, Executive Director at Strategy Analytics, added, "We estimate 152.1 million Android smartphones were shipped globally in Q4 2012, nearly doubling from 80.6 million units in Q4 2011. Android's share of the global smartphone market has surged from 51 percent to 70 percent over the past year, crushing Symbian, Bada and other platforms in its wake. Almost half-a-billion Android smartphones were shipped in total worldwide during 2012. Android is clearly the undisputed volume leader of the smartphone industry at the present time. Android's challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen."

Scott Bicheno, Senior Analyst at Strategy Analytics, added, "Apple grew 29 percent annually and shipped 47.8 million smartphones worldwide for 22 percent marketshare in Q4 2012, dipping slightly from 24 percent a year earlier. Combined together, Apple and Android accounted for a record 92 percent share of all smartphones shipped globally in the fourth quarter of 2012. The worldwide smartphone industry has effectively become a duopoly as consumer demand has polarized around mass-market Android models and premium Apple designs."

Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q4 2012 1

Global Smartphone OS Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Android 80.6 238.9 152.1 479.0
Apple iOS 37.0 93.0 47.8 135.8
Others 39.4 158.6 17.1 85.3
Total 157.0 490.5 217.0 700.1
Global Smartphone OS Marketshare %

Q4 '11

 2011 Q4 '12 2012
Android 51.3% 48.7% 70.1% 68.4%
Apple iOS 23.6% 19.0% 22.0% 19.4%
Others 25.1% 32.3% 7.9% 12.2%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%

The full report, Android & Apple iOS Capture a Record 92 Percent Share of Global Smartphone Shipments in Q4 2012, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/9djv7u8.

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Via: TalkAndroid

Source: Strategy Analytics

Global mobile phone shipments breached 1.6 billion units in 2012, Samsung, Apple and Nokia still on top

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Global mobile phone shipments breached 16 billion units in 2012, Samsung, Apple and Nokia still on top

A charger on every nightstand and a phone in every pocket -- it could be a presidential slogan, but it's really just reality. According to research from Strategy Analytics, a staggering 1.6 billion mobile phones were shipped (not sold) globally in 2012, and 700 million of them were smartphones. Samsung, Nokia and Apple, in that order, were the biggest movers of handsets, though the latter two change places when it comes to smartphones -- Espoo only shipped 35 million to Cupertino's 135, while Samsung topped the trio at 213 million devices shipped.

Surprising? Hardly -- smartphone sales climbed throughout 2012, and the aforementioned manufacturers have been kings of the category since last February. The numbers are telling though -- according to ABI Research, Apple saw less growth in 2012 than the previous year, and may hit a plateau in market share in 2013. Samsung, on the other hand, may have some room to grow -- capturing 34 percent of total smartphone shipments in Q4 with over 60 million smartphones moved. Apple nabbed 24.5% of the market with 47.8 million shipped iPhones, while Nokia and RIM took up the tail of the quarter with 86.3 and 6.9 million shipped devices, respectively. Statistic lover? You'll find full numbers (plus a little analyst speculation) in a trio of press releases after the break.

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Strategy Analytics: Global Mobile Phone Shipments Reach 1.6 Billion Units in 2012

BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 2 percent annually to reach 1.6 billion units in 2012. Samsung was the star performer, accounting for 1 in 4 of all mobile phones shipped worldwide last year.

Neil Shah, Senior Analyst at Strategy Analytics, said, "Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 2 percent annually to reach 1.6 billion units in 2012. Fuelled by robust demand for its popular Galaxy models, Samsung was the star performer, shipping a record 396.5 million mobile phones worldwide and capturing 25 percent marketshare to solidify its first-place lead. However, Samsung's total volumes for the year fell just short of the 400-million threshold."

Neil Mawston, Executive Director at Strategy Analytics, added, "Nokia's global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe. Nokia's dual-SIM feature phones, Asha touchphones and Lumia handsets have been performing well, but this was not enough to offset a slump in demand for the company's aging Symbian smartphone platform last year."

Linda Sui, Analyst at Strategy Analytics, added, "Apple shipped a record 135.8 million mobile phones worldwide in 2012. Apple delivered 46 percent annual growth last year, which was bolstered by solid demand in North America and Asia. Apple's launch of the iPhone 5 in Q4 2012 was a success as volumes ramped up in dozens of countries worldwide, but negative media coverage of the model's new integrated maps service and supply chain challenges cast a slight shadow over the launch."

Other findings from the research include:
o. ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1
Global Mobile Phone Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Samsung 95.0 327.4 108.0 396.5
Nokia 113.5 417.1 86.3 335.6
Apple 37.0 93.0 47.8 135.8
ZTE 24.4 78.1 19.5 71.7
Others 169.7 630.4 189.3 635.4
Total 439.6 1546.0 450.9 1575.0
Global Mobile Phone Vendor Marketshare % Q4 '11 2011 Q4 '12 2012
Samsung 21.6% 21.2% 24.0% 25.2%
Nokia 25.8% 27.0% 19.1% 21.3%
Apple 8.4% 6.0% 10.6% 8.6%
ZTE 5.6% 5.1% 4.3% 4.6%
Others 38.6% 40.8% 42.0% 40.3%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 9.9% 13.7% 2.6% 1.9%

_____________________________

1 Numbers are rounded. Total in the data-table does not include grey phone shipments.


Strategy Analytics: Global Smartphone Shipments Reach a Record 700 Million Units in 2012

BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Neil Shah, Senior Analyst at Strategy Analytics, said, "Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe."

Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia's previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa."

Linda Sui, Analyst at Strategy Analytics, added, "Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world's third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia's Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer."

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012 1

Global Smartphone Vendor Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Samsung 36.5 97.4 63.0 213.0
Apple 37.0 93.0 47.8 135.8
Nokia 19.6 77.3 6.6 35.0
Others 63.9 222.8 99.6 316.3

Total

 157.0 490.5 217.0 700.1
Global Smartphone Vendor Marketshare % Q4 '11 2011 Q4 '12 2012
Samsung 23.2% 19.9% 29.0% 30.4%
Apple 23.6% 19.0% 22.0% 19.4%
Nokia 12.5% 15.8% 3.0% 5.0%
Others 40.7% 45.4% 45.9% 45.2%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%


Smartphone Pressure Mounts for Samsung and Apple Exiting a Strong Q4 2012, According to ABI Research

SINGAPORE--(BUSINESS WIRE)--Nearly 196 million smartphones and 451 million handsets were shipped during Q4 2012, according to the latest estimates from marketing intelligence firm ABI Research. This brings 2012 annual totals to 653 million smartphone and 1.6 billion handset shipments, representing a 36% and 2% YoY growth rate respectively. Smartphones accounted for 43% of all handset shipments in Q4, which pushed smartphones to 41% of all shipments in 2012.

Samsung retained its lead position overall by shipping 106 million handsets of which 60 million were smartphones in Q4 and capturing 31% of total smartphone shipments. In 2012 Samsung grew its handset shipments by 21.6% and its smartphone shipments by 123.8%. Despite missing most analyst estimates in Q4, Apple grew its smartphone shipment share to 24.5%, up from 16.4% in Q3. Apple shipped 47.8 million iPhones in Q4 bringing its 2012 annual total to 135.8 million. Apple's 2012 annual shipment growth declined from 96% in 2011 to 46% in 2012.

"It is clear that the iPhone's hyper-growth has ended, and ABI Research believes that Apple's market share will peak in 2013 at 22%," says mobile devices senior analyst Michael Morgan. "Unless Apple is willing to trade iPhone margins for low cost iPhone shipments, Apple's handset market share will become dependent on customer loyalty."

Looking at the rest of the pack, Nokia shipped 86.3 million handsets and 6.6 million smartphones in Q4 while RIM's shipments of smartphones declined to 6.9 million. ZTE had an excellent Q4 with 20.7 million handset shipments and 11.2 million smartphone shipments.

"Samsung and Apple are both under pressure to maintain their market lead as less costly smartphones gain momentum entering 2013," notes senior practice director Jeff Orr. "Technology optimization choices and a diverse handset portfolio are critical decisions over the next 6 to 9 months to come out ahead."

These findings are part of ABI Research's Mobile Handset Markets Database, which includes files detailing smartphone and mobile handset shipments, forecasts, and market share.

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Source: Strategy Analytics, ABI Research

Samsung Galaxy S III dethrones iPhone 4S as smartphone sales champ for Q3 2012

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Samsung Galaxy S III preview: hands-on with the next Android superphone

The Galaxy S III has overtaken Apple's iPhone 4S for the first time ever to become the top selling smartphone for Q3 2012, according to Strategy Analytics. Samsung claimed the pole position by shipping 18 million copies of its flagship handset during the quarter, compared to Cupertino's 16.2 million iPhone 4S units. Of course, serendipity is also likely at play, as the iPhone 5 hit shelves towards the end of that period, likely cannibalizing 4S sales -- in fact, the market research firm thinks Apple's new top handset will likely trump Samsung in Q4. That means the Korean giant may have to step up its game, or it'll just be keeping the top spot warm for its arch-competitor. Check the PR after fold for more info.

Continue reading Samsung Galaxy S III dethrones iPhone 4S as smartphone sales champ for Q3 2012

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Samsung Galaxy S III dethrones iPhone 4S as smartphone sales champ for Q3 2012 originally appeared on Engadget on Thu, 08 Nov 2012 06:25:00 EDT. Please see our terms for use of feeds.

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Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat

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Strategy Analytics claims Android is up to 41 percent of tablets in Q3, iPad may feel the heat

Three months can make all the difference, at least if you're drafting estimates at Strategy Analytics. Now that we know 14 million iPads shipped in the third quarter, the analyst group believes that Apple's tablet market share dropped from 68.3 percent in the spring to 56.7 percent in the summer. All of the shift is attributed to Android -- researchers think that shipments of Google-based tablets surged from 7.3 million to 10.2 million, handing the platform 41 percent of an increasingly crowded space. It's the "collective weight" of so many Android-reliant companies leaping into the market rather than any one of them pulling ahead, Strategy Analytics says. We wouldn't be shocked if a few Kindle Fire HD sales played a part.

More than a few wildcards still surround the figures and their long-term impact. First is that these are estimates, not concrete results: companies like Amazon steadfastly refuse to provide shipment numbers and leave most of the final tally beyond Apple to educated guesswork. It's also an understatement to say that the market will change dramatically before 2012 is over. Between Windows 8's launch, possible Nexus 7 upgrades and two new iPads, there are a lot of pieces moving on the chessboard.

Continue reading Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat

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Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat originally appeared on Engadget on Thu, 25 Oct 2012 20:38:00 EDT. Please see our terms for use of feeds.

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