Tag Archives: influencers
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Instagram gives social media influencers the benefit of the doubt
Engadget Podcast Ep 39: Rip Off
Instagram influencers fanned the flames of Fyre Festival hype
FTC letters warn social media stars about advertising labels
FTC complaint blasts Disney, Google over child influencer videos
Klout for Business translates social media influence into big brand power
Your imaginary (and seemingly arbitrary) social media score just got that much more credible -- by the same company calculating it. Klout's launching an offshoot of its influencer index to target businesses, turning individual social media data into metrics companies can use to better their brands. The service, which will continue to rollout into April, will arm big business with info culled from its Perks program (brand feedback provided by Klout's user base), highlighting hot topics, relevant social networks and other intangible "buzz" data so highly sought after by marketers. The sign-up page is live now on Klout's site, so any companies eager to abuse benefit from willfully divulged social data should do so with haste.
Filed under: Internet
Via: Fortune
Source: Klout