Lytro Immerge Can Take VR To A Whole New Level

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We’re big fans of everything Lytro makes, because they bring true innovation to the field of digital photography. Where most progress comes in the form of more megapixels, slimmer designs and other marginal improvements, Lytro brings “Ray Field Technology” that lets them capture more information per image than normal cameras. Now with the Immerge, they’re hoping to do the same to the field of VR. It’s a 360 degree camera that captures the world around it in a way that’s never been done, giving the VR viewer six degrees of freedom. So, whereas a VR user can now look both ways horizontally and vertically, with Immerge you’ll be adding up/down and left/right freedom, for a true immersive experience. It’s a complex system aimed a professional storytellers who want to create a complex virtual environment, and it’s still under development so there’s no price or availability information. If you’re in the creative game, you can apply to test a prototype.

Lytro Immerge from Lytro on Vimeo.

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Deal Of The Day: 59% Off On First Generation Lytro 16GB Camera

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The First Generation Lytro Camera was ahead of its time. Back in 2011 we wrote about it excitedly, since it promised you to be able to “Shoot now, focus later”, allowing you to click on an image to choose the focal point, even after the image was shot. It was a novel, interesting approach to photography, but unfortunately the camera was expensive. Well, it no longer is!

Most cameras capture the position of light rays, producing your average static 2D image. The Lytro dares to be different. Its cutting-edge technology records the direction of these rays, generating images you can later refocus, change perspective within, or view in 3D. You can essentially revisit the scene of the photo—meaning you’ll never miss snapping the perfect shot again.

– Take “living pictures” you can adjust afterwards
– Refocus your shots, change their perspective & view them in 3D
– Record 11-million light rays in each scene
– Store up to 750 photos at one time
– Easily carry it anywhere: design is compact, durable & lightweight
– Shoot photos at an optimal resolution for sharing online
– Access an array of tools including photo filters & uploading software
– Includes a sleek, durable carrying and storage sleeve to protect against lens scuffs and scratches

It’s a brilliant product, but not necessarily one that you’d want to pay $200 to try out. At $79.99 as it is in today’s deal, however, it’s a different story.

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“Shoot Now, Focus Later” Camera Maker Lytro Releases Illum, A New Model With Fancy Lens

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Lytro made a huge splash two years ago with the introduction of their “light field photography” camera, which captured images that could be refocused after the fact. It was groundbreaking innovation, although its functionality has since then been replicated in smartphones with software trickery. The Illum being released now, however, raises the bar again. Aside from it’s slick futuristic looks, it packs a new 30 to 250 mm lens with a f/2 aperture across the range which contains only 13 pieces of glass, in contrast with an equivalent lens from Canon that contains 22. The result is a lighter, smaller lens that captures equally splendid pictures thanks to the complexity of its sensor and advanced algorithms.

It’s a futuristic camera that opens up a world of possibilities not previous available to photographers. Owning one will obviously cost a pretty penny, and in this case it’s $1,599. That’s a lot of dollars, but you’re also getting a lot of camera.

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The post “Shoot Now, Focus Later” Camera Maker Lytro Releases Illum, A New Model With Fancy Lens appeared first on OhGizmo!.

Lytro Illum Camera Refocuses on the High End

When the first Lytro camera was announced, it looked pretty cute, but it was impractical because of its limited options. It was basically just a plaything. Now, however, Lytro wants to change this with the release of a camera designed for professional and prosumer shooters.

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The Lytro Illum captures photos as an interactive window, instead of just a static cross-section of reality. It comes with a 40-”megaray” light field sensor, almost four times the resolution of the original Lytro. Below is a sample of some interactive images shot with the camera. Be sure to click around to see how the refocusing feature works:

The new camera has also got a 30-250mm 8x optical zoom lens, a constant f/2.0 aperture, and a high-speed shutter, which is capable of freezing motion under a variety of different circumstances. Sounds intriguing.

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After capture, you can adjust aspects of images that are usually fixed, like focus, tilt, perspective shift, and depth of field. The Illum will be launched this July for $1,599(USD), and you can pre-order one now over on the Lytro website at an introductory price of $1,499, with just $250 down.

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The guys at VentureBeat spent some time with Lytro CEO Dr. Ren Ng to get a demonstration of the Lytro Illum, and shared this video of the interview:

[via FStoppers]

Lytro to Introduce Breakthrough Products Next Year


Who hasn’t heard of Lytro. It is the firm behind the creation of the Light Field Camera. The current CEO, Jason Rosenthal is making waves by claiming that the firm will come up with some new products...

Lytro’s selective focus camera finally coming to the UK starting at £399

Lytro's selective focus camera finally available in the UK

Assuming you haven't given up on the idea, you'll soon be able to buy a Lytro light field camera in the UK -- even though it's been on US shelves since early last year. To remind you, it works by combining a fixed f/2.0, 8x optical zoom lens with an 11-"megaray" sensor to create a layered 1,080 x 1,080 "living picture," in which the focus can be changed later by viewers. For those who waited all this time, there is a consolation: Lytro recently enabled the camera's WiFi chip, allowing you to see images on any iOS device via a companion app. The 8GB model in graphite, electric blue, seaglass or moxie pink will run £399, while a 16GB offering in "red hot" will be priced at £469. You can grab one after July 22nd at Dixons Travel, Harrods or John Lewis -- to see how it works, check a sample image after the break.

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Lensless Camera Now Takes Multi-View Pictures


It has no lens and also doesn’t require any focusing whatsoever. The all-new camera from Bell Labs has the capacity to take shots from many dimensions. According to MIT Technology Review, it produces...

Lytro finally enables camera’s WiFi chip, introduces iOS companion app as well

Lytro finally enables camera's WiFi chip, introduces iOS companion app as well

Though Lytro early adopters might not know it, every one of those little light field cameras actually has a WiFi chip embedded inside, lying dormant until the company decides to flip the switch. Well, that time has finally come in the form of a firmware update, and wouldn't you know it, it coincides nicely with the release of a new iOS app as well. Dubbed Lytro Mobile, the app connects with the device over WiFi (naturally), letting you view its contents on your favorite iOS device. Simply select the Camera feature in the app, and it'll prompt you to swipe the Lytro's menu drawer until you see the WiFi logo as shown in the picture above. Tap it, follow the on-screen instructions, and voilà, you're now able to upload your images directly to Lytro.com either over a cellular or WiFi connection, no USB plug required.

Like the Lytro desktop app, the mobile version lets you refocus a picture and change its center of perspective via Perspective Shift. You can also add captions and geotagging data, and share your living pictures via Facebook, Twitter, email or SMS. Along with letting you see what's on your camera itself, the app also gives you access to a mobile version of the Lytro website. You can check your profile, view the most popular and most recently uploaded pictures and "like" any photo that strikes your fancy. Interestingly, the app also lets you create an animated GIF out of a living picture -- simply select either "refocus" or "perspective shift" on any of your Lytro shots to have one of those two animations added to your camera roll (we've included an example GIF after the break). Last but not least, the Lytro Mobile app has a series of tips for Lytro owners to learn more about their camera. To learn more about the app, check out the screenshots, video and release after the break. Or you can just head to the App Store link to download it right now.

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Source: Lytro Mobile (App Store)