Messages posted on Facebook, Twitter and other online spaces may feel like they carry less weight than things said in the physical world -- but that's not the case, argues Brazilian civil-rights group Criola. This year, Criola launched a campaign lab...
Times Square, New York – the one place where the world dreams to be and the centre of the most happening New Year Eve and now Google has its eyes on the attraction. Not that the Times Square needed...
The two giants have join hands for the sake of US music lovers. Billboard today announced that it has signed an exclusive, multi-year partnership with Twitter to create Billboard Twitter Real-Time...
The main message that an anonymous group has given via its 59 billboards is unconditional love and radical acceptance. Depicting Jesus Christ covered in tattoos the actual story behind the somewhat...
Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.
In fact, it happens every time to people who chance upon HomePro’s ad campaign where they’ve put up a bunch of temporary billboards that have ads on one side and a wall on the other.
HomePro is a hardware store based in Thailand and they’re trying to do something different with their Other Side campaign. Instead of just putting up a bunch of billboards to advertise their stuff, they’re also showing off their wares by constructing a wall on the other side of the ad. But these aren’t designed just to be ads. As many people in the country live in underprivileged areas, they’ve been know to recycle old billboards and use them to create improvised walls for their shelters.
These billboards help them out a little by providing them with a ready-to-install wall on the other side, so when the campaign is over, the wall will continue to serve a useful purpose.
The press is headed to Radio City Music Hall for Samsung's Galaxy S IV event in a few hours, but the company has also taken up consumer-focused presence in Times Square -- where rival LG is waiting. As shown in the pic, LG has refashioned its billboards (which it already occupied for 20 years before the new neighbor moved in below last year) to mock Samsung's "4" themed advertising, touting that the Optimus G is "here 4 you now", among other messages. They'd probably have a better chance of grabbing our attention if the upgradedOptimus G Pro were here 4 us instead, but that's not an option yet. Still, we have to appreciate a prank pulled off well enough that it even scores some screen time in a Samsung promo video (at :49 and 2:04) embedded after the break.
Back in the old days, music charts were mostly good for hit single montages in movies about struggling bands. These days, chart-making stalwart Billboard's looking to offer up something more, bring its services into the era of streaming media, with a redesign that harnesses Spotify, Rdio and Myspace functionality, letting users listen to the day's tracks in order of popularity, the way they were meant to be listened to, we guess.
In a world where ads are constantly being shoved into everyone’s face at any given moment, these Billboard Blinds are a welcome change. It’s a concept for an urban intervention that gives people like you and me a choice on whether or not we want to view ads while waiting for the bus or train or while flagging down a taxi.
If you’re not in the mood to know about the latest show that’s hitting on network TV soon or about newest teeth whitening products in the market, then simply reach out and pull the blinds, and go on your merry way. (Or rather, continue waiting your merry way. You get the picture.) This idea might even make ads more effective for those who are interested in them, thanks to the interaction required to open them and view the ad underneath. That’s got to make the ad a bit more memorable, right?
The cool thing is you don’t need to install any fancy gizmos or gadgets to achieve this end. Regular window blinds will do. Who knew something so simple could make a world of difference?
You’ll find over 35 different billboards in the streets of Toronto which are ironically called ‘Info Pillars’, considering the fact that they’re used to display ads and not information. So what’s an urban hacktivist to do, when the redesign of these Info Pillars have replaced bike parking and caused the cutting down of trees by the sidewalks? Occupy the pillars, that’s what!
Members of the cARTographyTO creative team took down the ads that previously occupied these Info Pillars and instead replaced them with art installations, some containing actual bikes and art maps.
The more entertaining ones include interactive chalkboards where passersby can write down their own thoughts, opinions, or messages to the rest of Toronto. Through their efforts, cARTographyTO has managed to raise public awareness regarding the issue, encouraging the city to use them for disseminating information, as their name asserts.
Messages posted on Facebook, Twitter and other online spaces may feel like they carry less weight than things said in the physical world -- but that's not the case, argues Brazilian civil-rights group Criola. This year, Criola launched a campaign lab...
Imgurian chalexfor’s father is a dying breed. According to an album he posted, his father is one of the remaining …
If you’re not in the mood to know about the latest show that’s hitting on network TV soon or about newest teeth whitening products in the market, then simply reach out and pull the blinds, and go on your merry way. (Or rather, continue waiting your merry way. You get the picture.) This idea might even make ads more effective for those who are interested in them, thanks to the interaction required to open them and view the ad underneath. That’s got to make the ad a bit more memorable, right?
