This portable fridge is the perfect companion to Netflix and chill with!

Product designs have three basic categories from a user’s point of view – the purely functional design with an almost brutish exterior that we love for the solution they provide, the pro aesthetic designs that take a conventional product and revise it to a new level to trigger an emotional response in us (after all humans are visual creatures) and the rare unicorn – that merges functionality and aesthetics seamlessly to create the best design. The Baseus Personal Refridgerator concept by Jiujiu Hu certainly falls in the aesthetic category but that doesn’t stop us from loving it any lesser!

With a form factor that merges an almost android design with that of a retro TV, this portable personal refrigerator is here to serve us, literally. The heat of summer is upon us, anything that is cold or chilled is in demand. This cute robot-like design with its shiny reflective surface (truly it only needs big eyes to make us fall in love even more) and its leather strap is a way cooler alternative to the old-school icebox or coolers we lug around everywhere (can you imagine how much cooler Netflix and chill would be with this by your side?). The anthropomorphic form comes with a shelf inside, allowing you to store your items in 2 layers – a tall shelf for the drinks or even a cooling facial mist and a smaller space to store flat objects. Social distancing will be a breeze with our own portable personal fridge holding our drinks means no reason to visit the crowded shops at the local park. And for those of us in quarantine, this fridge can serve as the Wilson (Tom Hank’s friend in Cast Away) to our isolated homes.

The refrigerator gets its materials right – wood, a matte plastic exterior, leather, and glass – balancing all these traditional elements with just the right ratio. With the emotional connection that this personal refrigerator brings to the table, one thing is sure, you will not end up forgetting it anywhere you go!

Designer: Jiujiu Hu

This wall-mounted shelf is actually a micro-fridge!

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Imagine this. You’re in front of your television and you’d really like a nice chilled beer, but you don’t want to walk all the way to the fridge. Or imagine buying groceries but having no space to store them because your fridge is jam-packed with stuff. Now imagine having a dedicated refrigeration unit disguised as furniture right where you need it. That’s the Shelves Fridge by Jinho Han. Designed to look like a shelf but work like a cooling unit, the Shelves is a temporary shelf-fridge that you can place stuff on, instantly chilling/preserving them.

The Shelves comes with a resting platform, a horizontal cooling duct, and a translucent box-cover. The cooling duct can push air either upwards, cooling the stuff kept on the shelf (you’ll have to place the box cover to enclose your bottles/food to cool them better and faster… or the cooling duct can push air downwards, allowing you to hang a shopping bag on it, as the air blows down on your groceries, giving them temporary refrigeration before you take that massive turkey out of the fridge to thaw and create more space for today’s groceries. When you don’t need the Shelves, simply collapse the shelf upwards into the wall and your temporary cooling unit recedes into the background! It would be cool if the ‘closed’ Shelves unit could work as an air-conditioner though…!

Designer: Jinho Han

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AEG’s fridge packs features that make the industrial designer in me drool!

I honestly don’t remember the first time I set eyes on AEG’s MultiSpace fridge. Like most refrigerators, when closed, you wouldn’t really give it a second glance. I remember looking past it to check out the free smoothie counter, and it wasn’t until perhaps the fourth or fifth glance that I remember seeing AEG’s MultiSpace Fridge. The fridge, this time, was wide open, and to the designer in me, it showcased sheer innovation that set it miles apart from the refrigerators I’d seen in middle-class homes all my life.

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The first thing you notice when you open the refrigerator is its door. Unlike most refrigerator doors that feature dedicated, standardized spots for bottles, jars, eggs, etc., but not the MultiSpace. The door of the MultiSpace features an endlessly customizable grid of modular containers that you could use to categorize your foodstuff, either by cuisine/recipe, or by freshness/date-of-purchase, or by arranging it to indicate who it belongs to. The modular containers come in various shapes and sizes (even with their own lids), and fit onto the door, sliding side to side, and with the ability to be placed on the top or bottom, to cater to your needs. Each individual container is detachable too, and can be easily carried to your prep-area for mise en place, if you will. Want to take an entire set of stuff to your kitchen table? Shift your eyes from the door and you’ll notice the fridge has its own detachable tray that you can easily lift off, and carry around with you.

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However, right above the detachable tray lay the MultiSpace’s piece de resistance. The 360° Swivel Tray. Grabbing eyes and hands alike, the tray could, in a rectangular space, turn a full 360 degrees to reveal items kept at the back. The idea was to make sure you never forget about stuff at the back of your refrigerator. The swiveling tray would give you access to anything kept on it, just by rotating a full 360… and while that idea is an admirable one, its execution is far more worthy of appreciation, because it’s a glorious marriage of design and engineering.

The Swivel Tray, a rectangle with two curved edges, uses a beautifully complex rotating mechanism that allows it to rotate in a fixed rectangular space. The tray doesn’t rotate on a single point, but rather moves forward while rotating, making sure none of the tray’s edges touch or collide with the walls of the refrigerator. Observing the rotating action from the top is a serious pleasure, as the tray does a very calculated swirl, pirouetting forward to avoid making contact with the back wall of the fridge. The Swivel Tray is optionally available with the AEG MultiSpace Fridge, and while having it in your refrigerator is definitely a USP, the tray is awesome enough to stand completely on its own!

Designer: AEG

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Samsung adds Bixby voice control to its Family Hub smart fridge

Samsung is fulfilling its promise of spreading Bixby beyond mobile devices -- it just unveiled a Family Hub 3.0 refrigerator whose star attraction is (you guessed it) Bixby voice control. The company hasn't said exactly what its in-house voice assist...

Automotive nostalgia in your kitchen!

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No! This isn’t one of those “If VW made a…” concepts! The VW Fridge (an actual fridge!) comes as a collaboration between European appliance giant Gorenje and none other than Volkswagen whom we know too well. The fridge (a part of Gorenje’s Retro Edition) outwardly is a perfect homage to the surfer/hippie era with its front facade instantly reminding us of the VW Bulli or the Microbus that took the world by storm in the 50-60s. Using the delicious color palette that VW relied on, the fridge comes even with the chrome trims, the unmistakable VW logo, and a silhouette that does a brilliant job of juxtaposing a winning aesthetic from automotive history onto a kitchen appliance.

On the inside, retro gets replaced with cutting-edge as Gorenje packs the VW Fridge with cutting edge technology that keeps your food refrigerated and fresh. Yo automotive enthusiasts… You better park this one in your kitchen!

Designer: Gorenje

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Samsung’s virtual assistant might live in your fridge

Whatever you think of the Bixby assistant in Samsung's Galaxy S8, you're about to see a lot more of it. According to Pulse, the company is outfitting its Family Hub 2.0 refrigerators with the AI helper, including both newly shipping fridges and exist...