Harley-Davidson’s $3,299 Turntable Is Shaped Like Their Logo

The moment you see the Pro-Ject x Harley-Davidson Turntable, you know exactly what it is, and you know exactly who it is for. That kind of immediate clarity is rare in product design, and it is worth paying attention to.

Pro-Ject Audio has built a reputation for doing collaborations the right way. The Austrian turntable maker has previously teamed up with The Beatles, Pink Floyd, Metallica, AC/DC, and Elvis Presley, and the pattern across all of them is consistent: these are not logo-on-a-box exercises. Pro-Ject uses each collaboration as an opportunity to rethink the physical design of the hardware itself, from the ground up. The Harley-Davidson edition follows that same standard, and arguably pushes it further than any of its predecessors.

Designer: Pro-Ject

The plinth, which is the chassis of the turntable, is literally shaped like the Harley-Davidson Bar & Shield logo. Not decorated with it. Shaped like it. That distinction matters more than it might initially seem. It means every design decision radiates from an identity that already carries enormous cultural weight, and Pro-Ject had to make the engineering work around that shape without cutting corners. The result is a chassis milled from solid MDF with no hollow spaces, which ensures maximum resonance damping and a dead-quiet noise floor. A precision-milled aluminum top surface sits above it. The whole thing looks like it belongs in a museum of industrial design, or possibly a very well-curated garage.

The materials continue the story. Polished aluminum, stainless steel, and a genuine leather platter mat that echoes the texture and feel of a classic Harley saddle. The 300mm glass platter sits above a diamond-cut aluminum sub-platter, and the total moving drive mass clocks in at 2.75 kilograms. The 915-gram Harley-Davidson record puck alone communicates seriousness. This is not a turntable that was assembled casually.

Then there is the tonearm. A hand-polished 8.6-inch S-shaped aluminum arm with an SME-style removable headshell, high-purity copper internal wiring, and a TPE-damped counterweight. The removable headshell is more useful than it might initially appear, because cartridge swapping becomes considerably easier, and Pro-Ject designed the arm to accommodate a wide range of cartridges for anyone who eventually wants to upgrade beyond the included Pick it PRO moving-magnet cartridge. Out of the box, it is ready to play. Down the road, it is ready to grow.

It is handmade in Europe, available for special order, and priced at $3,299. That is not an entry-level number, and it was never trying to be. Placed next to a $40,000 motorcycle inside a Harley-Davidson showroom, which is apparently one of the places where these will be sold alongside traditional hi-fi dealers, the price reads very differently. Context shifts perception. That is also one of the more quietly brilliant moves of this entire release: distributing it through Harley showrooms introduces serious audio equipment to an audience that may have never walked into a dedicated hi-fi store. That kind of crossover is genuinely good for the culture of listening.

My honest take is that this collaboration works because neither brand had to compromise to get here. Harley-Davidson’s visual identity is so iconic that a lazy licensed product would have been obvious immediately. Pro-Ject’s reputation is built on engineering, not lifestyle branding, so a piece that looked great but performed poorly would have been an embarrassment. The fact that both came away intact says everything about how seriously this was approached.

Production is limited, with no confirmed quantity and no guarantee of a second run. If the convergence of motorcycles, vinyl, leather, aluminum, and genuine hi-fi performance speaks to you at all, waiting feels like an unnecessary gamble. Some objects exist at exactly the intersection of who you are, and this turntable is very specifically that for a certain kind of person: someone who values craft, has opinions about sound, and is not apologetic about having taste with an edge. The open road has always had a soundtrack. Now it finally has a turntable to match.

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S4 Honcho is a power-packed electric bike for city commutes and off-road excursions

LiveWire, the electric-motorcycle arm of Harley‑Davidson, has unveiled its upcoming S4 Honcho mini moto as a striking departure from the usual large-format electric bikes. Designed to fit into urban commutes and light off-road excursions, the S4 Honcho is set to launch in spring 2026 in two versions: a street-legal “Street” model and an off-road “Trail” variant.

The idea behind the S4 Honcho is to make electric motorcycling more accessible. It is sized and rated to match a 125-cc equivalent class in Europe and the UK, while in the U.S., it aligns with the M license threshold. That means a lightweight profile, intuitive performance, and a swappable-battery platform. The design uses a tubular frame with the removable battery pack mounted beneath, and the electric motor driving the rear wheel via a chain.

Designer: LiveWire

Beyond the dimensions and licensing implications, the S4 Honcho stands out for its adaptability. The Street version is equipped with full lighting, indicators, road tires, and a TFT display. The Trail version omits street-legal lighting, features knobbly tires, extends suspension travel, and increases ground clearance for off-road use. Both models reportedly include a combined braking system (CBS) rather than a traditional foot-brake lever.

Performance details remain light, but LiveWire has indicated that the S4 Honcho delivers brisk acceleration from 0 to 30 mph in about 3 seconds, matching the company’s prior figures for its small-format prototype. While exact power, torque, or range figures are not yet confirmed, early reporting suggests it will occupy a different market niche than higher-powered models such as the LiveWire ONE.

The swappable battery architecture is concealed under the seat that lifts to allow double-cell battery removal, enabling quick swap or convenient charging. For riders in cities or exploring light trails, this translates into flexibility and minimal downtime.

From a design and brand angle, the S4 Honcho signals LiveWire’s push into a broader rider base dominated by young riders, urban dwellers, adventure-light commuters and those seeking an electric bike with attitude but manageable scale and licensing. The dual‐variant approach ensures the brand appeals to both paved riders and those willing to stray off-road.

In terms of timing and availability, official production is slated for spring 2026, with the public debut likely at the 2025 EICMA show. Pricing has not yet been confirmed. The electric bike’s compact, dual-variant credentials reimagine what an accessible e-motorcycle can be.  combining city-friendly sizing, off-road capability, swappable battery convenience, and the electric-first architecture of LiveWire’s heritage. For riders seeking flexibility, fun, and ease of entry into electric two-wheels, this model is worth keeping an eye on.

 

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