Tag Archives: Hype cycle

The Great Zappos "Circles" Experiment And Why It Really Matters

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@giorodriguez  The New Year’s Day hype is deserved, but for reasons that may not yet be visible Funny thing about us humans: we are vulnerable to stories that are framed simplistically. A story with...
    






2014 Marketing Trends You Probably Haven’t Heard

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It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one.  Let’s do it again.  Hoping three or four of these...