It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...
Adidas is using augmented reality to sell limited-edition sneakers
It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...
Buying limited-edition sneakers, like Kanye West's Yeezys, isn't easy. Whether they drop on a site, in an app or a brick-and-mortar store, they often sell out in minutes, sometimes seconds. This sense of scarcity is what's behind the growth of second...
Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the app...
Nokia has been creating unconventional products for years, like that weird touchscreen made of ice from 2010. And now, at MWC 2018, the company is showing off a new, offbeat project that's in the works: the CHASE (connected health and safety equipmen...
Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette...