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Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent

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Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent

Competition is heating up in the high-end digital cinema market, and Red is responding with a slew of massive price cuts. According to CEO Jim Jannard, this "attitude adjustment" is simply a benefit of scaling up production, yielding a decrease in component and assembly costs, and an enormous reduction in assembly time -- the first Epic took 12 hours to build, while current models require just 13 minutes. As a result, the Epic-M has dropped to $24,000 (from $39,500), the Epic-X is now $19,000 (formerly $34,500), the Scarlet is $7,950 (from $9,700) and the EOL'd One MX is priced at $4,000 (once $25,000). The Dragon sensor upgrade will not be included with any new Epic models, and will remain priced at $6,000. Red customers who took the plunge on cameras with former pricing within the last month (on or after October 1st) will receive a discount off future accessory purchases of $4,000 for Epic and $1,000 for Scarlet. With this latest round of discounts, Red cameras are by no means inexpensive, but they're certainly more affordable. If you were already planning to pick one up, Christmas just came a couple months early.

[Thanks, Mike]

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Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent originally appeared on Engadget on Fri, 02 Nov 2012 00:02:00 EDT. Please see our terms for use of feeds.

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Red claims Dragon is ‘single most significant sensor in the history of image capture’

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DNP Red claims new Dragon is 'single most significant sensor in the history of image capture'

Red Camera's bombastic CEO, Jim Jannard, says that internal testing of the new 6K Dragon sensor proves that it's the new "resolution and dynamic range king." He also claims it will be "the cleanest sensor you have ever seen, ISO 2000 looks better than MX [the current sensor] at ISO 800." The imaging chip was first outed at NAB in April, promising 15+ stops of DR and 120fps at a full 5K of resolution, with $6,000 upgrades for Epic customers by the end of the year. Owners of the $9,700 (brain only) Scarlet-X will also get the Dragon, though no price or date has been given yet for that camera. Needless to say, some independent testing will be needed to substantiate his claims, but Jannard sure does sound confident.

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Red claims Dragon is 'single most significant sensor in the history of image capture' originally appeared on Engadget on Fri, 10 Aug 2012 05:36:00 EDT. Please see our terms for use of feeds.

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Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off

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Well actually, the Hobbit preview wasn't shaky, it was smooth -- maybe too smooth -- and that's the point. "It does take you a while to get used to," Peter Jackson has admitted, referring to the surprisingly fluid motion of his 48 fps movie footage. But is he right to think audiences will even give it a chance? The launch of high frame-rate (HFR) cinema is surrounded by publicity in the run-up to the Hobbit's debut on December 12th, but it equally has a lot going against it. For starters, the film's 48 fps preview wasn't exactly received warmly. On top of that, the video-style apperance of HFR has a long history of being disliked by movie-goers -- past attempts since the 1970s have all flamed out.

85 years after the first 24 fps movies, the same number of frames are still going stubbornly through the gate (digital or otherwise) each second, so that must be what "filmic" is, right? Or will we look back on 24fps as the bad old days? Read on to see if these new/old-fangled frame speeds might survive, and though a 48 fps Hobbit trailer isn't available, we've provided a couple of clips to help you judge what two-dimensional HFR looks like.

Continue reading Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off

Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off originally appeared on Engadget on Mon, 28 May 2012 13:01:00 EDT. Please see our terms for use of feeds.

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RED goes beyond cameras with $15,000 REDucation X showbiz immersion

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RED's dabbled in the workshop arena with its three-day REDucation classes, but the cinema company's new program ups the session time to a full 16 weeks. REDucation X, which kicks off on October 1st, will run you a cool $15,000 -- approaching the cost of an entire Scarlet-X package. While getting REDucated at RED Studios in Hollywood, you'll learn from high-end film pros alongside 20 other deep-pocketed students as you cover digital production from A to Z, including lighting, shooting and equipment brass tacks, followed by a one-week shoot, and finishing with editing, grading and big-screen delivery. So given the choice, should you buy a new Scarlet, or take the training? We'd love to own one, but it would be nice to know how to use it properly, too.

RED goes beyond cameras with $15,000 REDucation X showbiz immersion originally appeared on Engadget on Tue, 08 May 2012 22:42:00 EDT. Please see our terms for use of feeds.

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Frame rate debate rages on with 48 fps projection of 3D Hobbit footage

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With his use of Red cameras, 3ality rigs, and high frame rate 3D technology, no one can accuse Peter Jackson of being stuck in the past. Need more evidence of his anti-luddism? He just gave the first projection of footage from his 3D opus "The Hobbit: An Unexpected Journey" in its full 48 fps glory at the CinemaCon convention in Las Vegas. With the public having endured 80 years of 24 fps film-watching, Jackson appealed to viewers to allow their eyes to adjust to the doubled rate during the ten minute screening. But the reaction showed that public acceptance might take a while. One projectionist compared it to made-for-TV fare, and others referenced Mexican soap-operas and TruMotion. The reply to these criticisms by Jackson (and James Cameron) has always been that 3D is better suited to faster frame rates than 2D -- making it more immersive, reducing headaches and improving stereoscopy. We'll have to wait for the film's release this December to find out whether he's right, or if this attempt at high frame speeds will go the way of Showscan.

Frame rate debate rages on with 48 fps projection of 3D Hobbit footage originally appeared on Engadget on Wed, 25 Apr 2012 21:51:00 EDT. Please see our terms for use of feeds.

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RED 9-inch touchscreen, OLED EVF and Meizler Module eyes-on (video)

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Deep-pocketed RED owners take heed. The company just demoed some pretty nifty module updates, including an OLED EVF, a new 9-inch touchscreen and the crown jewel Meizler Module, which brings to the table such features as wireless 1080p transmission, a wireless timecode transceiver and full wireless lens control -- we're particularly taken with that last feature, which effectively enables remote-controlled follow focus, aperture and zoom control. The new 9-inch will also come in handy with wireless control, making it easier to verify sharpness and exposure. It features the same touch functionality of its smaller sibling, giving you full control of the camera.

The display will likely draw some attention when mounted on an EPIC, which is noticeably smaller than the LCD itself, but once you toss on a lens and power pack, the rig looks slightly better proportioned. That's the good news. The bad news is the price -- you're looking at a cool $13,000 for that wireless module, which is named after its designer, assistant camera Steven Meizler, while the Bomb OLED EVF can be had as an upgrade for $1,200 (if you're willing to trade in your LCD version), or $3,900 if you plan to buy it outright. You can head over to the Red Store to pick that device up today, though you'll need to hang tight for the Meizler and 9-inch LCD, both of which are expected to launch later this year. You'll get an up-close look at all the new gear in the gallery below, and you'll also find a video overview with RED's Ted Schilowitz when you venture past the break.

Gallery: RED 9-inch touchscreen, OLED EVF and Meizler Module eyes-on

Continue reading RED 9-inch touchscreen, OLED EVF and Meizler Module eyes-on (video)

RED 9-inch touchscreen, OLED EVF and Meizler Module eyes-on (video) originally appeared on Engadget on Mon, 16 Apr 2012 17:39:00 EDT. Please see our terms for use of feeds.

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RED Dragon 6K sensor upgrade eyes-on (video)

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"Obsolescence Obsolete" -- that's RED's tagline for the just-announced Dragon sensor upgrade, which is set to bring 6K resolution to EPIC and Scarlet cameras beginning later this year. The sensor module was on display at the company's NAB booth today, under a backlit case that could only have been designed to make photographing the new chip a near-impossible task. We did manage to snag a few frames of the device, which appears as a mere silhouette to the naked eye. Sensors aren't designed for us to look at, however -- they're supposed to do the looking -- so we won't get any more hung up on the presentation. Existing RED camera owners can look forward to an incredibly impressive 15+ stops of native dynamic range and up to 120 frames-per-second at resolutions up to 5K. And as we discovered earlier today, the upgrade will roll out to EPIC owners sometime in 2012 for $6,000 while Scarlet users will need to hang tight for a release date, and a price tag. That's all we've got as far as details go, so click on through the gallery below for a flashlight-enhanced peek at the Dragon.

Gallery: RED Dragon 6K sensor upgrade hands-on

Continue reading RED Dragon 6K sensor upgrade eyes-on (video)

RED Dragon 6K sensor upgrade eyes-on (video) originally appeared on Engadget on Mon, 16 Apr 2012 14:34:00 EDT. Please see our terms for use of feeds.

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RED unveils Dragon sensor upgrade, turns Epic and Scarlet into a 6K camera

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Love gadgets named after Hannibal Lecter movies? Good, because RED's announcing the RED Dragon upgrade kit that'll bolt onto your EPIC or Scarlet camera to provide resolutions of 6K at 85fps or 5k at 120fps with 15+ stops of Dynamic Range. Company founder Jim Jannard has said that the sensor is slightly larger than that of the Mysterium-X, but the pixel size is smaller, promising that "most of the current lenses will work" with the new hardware. It'll cost EPIC users $6,000 and arrive "late in the year," but bad news if you've got a Scarlet: it's back of the queue time for you until 2013, with no word on what it'll cost you, either.

RED unveils Dragon sensor upgrade, turns Epic and Scarlet into a 6K camera originally appeared on Engadget on Mon, 16 Apr 2012 06:07:00 EDT. Please see our terms for use of feeds.

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RED teases 4K REDray player and projector for the theater / millionaire set

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RED teases 4K REDray player and Laser projector for the theater / millionaire set

We don't deny our unhealthy love for RED's gear, so just imagine the look on our poor-but-aspiring faces when Jim Jannard teased a 4K laser projector coming this year. Now the spec-list is out, we can see that the subtly branded REDray Laser will display 2D or 3D for passive glasses at up to 120fps, while lasting over 25,000 hours and costing less than $10,000. At the same time, there are more details on REDRay, a compatible player that'll throw out 4K content from its internal HD, SD cards or flash media. Wish list. Added.

RED teases 4K REDray player and projector for the theater / millionaire set originally appeared on Engadget on Mon, 16 Apr 2012 05:11:00 EDT. Please see our terms for use of feeds.

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Sony to launch NEX-FS700E 4K cinema camera for $9,000 at NAB?

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What would you pay for the ability to capture cinema quality 4K video? $36,000? $18,000? Try $9,000. That's the expected price of Sony's rumored NEX-FS700E, which could launch at NAB next month with a June ship date. EOSHD reports that the camera will pipe 4K video to a dedicated external recorder over 3G HD-SDI. It will reportedly use the same NEX E-mount as its predecessor, the FS100, and may include a trio of neutral density filters to increase versatility. We haven't been able to track down an image of the rumored cinema cam (the model in that image above looks identical to the FS100), but we wouldn't be surprised to see another detail or two leak out before the broadcast community's annual Vegas gathering kicks off in a little over two weeks. For its part, Canon is also expected to announce a 4K EOS-format DSLR at NAB, as a less-expensive alternative to the $16,000 C300, while RED's Scarlet already has 4K capabilities, and a $9,000 price tag.

[Thanks, Andrew]

Sony to launch NEX-FS700E 4K cinema camera for $9,000 at NAB? originally appeared on Engadget on Fri, 30 Mar 2012 13:36:00 EDT. Please see our terms for use of feeds.

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