Mercedes-Benz reveals Virgil Abloh’s Project MAYBACH coupe off-roader that showcases Virgil’s distinct design sense

A long hooded electric show car by late fashion designer Virgil Abloh intertwines the off-road aesthetics with the luxury of a two-seater coupe. Something only Virgil could think of!

Virgil Abloh left a gaping hole in the fashion design industry last week after his unexpected sad demise due to a rare form of cancer (cardiac angiosarcoma) at the age of 41. And out of the many unparalleled creations by the influential designer, the Project MAYBACH electric concept coupe is another example of his design sense. Created in collaboration with Maybach and Daimler AG chief designer Gorden Wagener, the off-roading coupe is a thumping statement in fashion and automotive design. The two-seater coupe is an undeniable reflection of typical Abloh work with the contrasting line and big proportions. It rides on chunky off-roading wheels and has got underbody paneling to take on any terrain in style. Then there is the sizeable roof rack and high-beam lights to make the off-roading escapade an exciting adventure.

Mercedes-Benz gave Abloh and Wagener complete freedom to go crazy with the 20-foot long Project MAYBACH, and the result is a long hooded electric coupe with circular headlights and chrome vertical grille trim pieces under the spanning light bar. The transparent hood conceals the solar cells underneath which extend its range a bit further. This Maybach was built from the ground up and the straight lines and sharp edges lend it a definitive style quotient aided by the dual-toned (black and tan) paint job. The rear section gives off a peculiar spaceship-like vibe.

The vanguard tan interior of the battery-powered zero-emission show car is dominated by the spartan-like styling with matching tan-colored leather seats. They recline fully flat for relaxing or enjoying the panoramic view courtesy of the all-glass roof flowing to the rear section. There’s plenty of storage on the inside thanks to the storage bins, or the special compartments to stow away tools or other essentials that you’ll carry along on a trip. The cinematic infotainment system on the center of the dashboard folds back into the compartment when not in use.

Mercedes-Benz thanked Virgil Abloh for the relentless inspiration to “explore every day the power of cross-industry dialogue to imagine a better, more inclusive future.” Back in October Virgil said, “The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase, we’re embracing these ideals and bringing the Mercedes Maybach heritage into the future, inviting the next generation to join in revering this icon.”

To commemorate Virgil’s legacy and appreciate Gorden’s efforts for this design, Mercedes-Benz will unveil the Project MAYBACH at Miami’s Rubell Museum from December 1 to December 2. Exclusive access to local design students will be granted from 11:30 a.m. EST to 12:30 p.m. EST on December 1.

Designer: Mercedes-Benz/Daimler AG

The post Mercedes-Benz reveals Virgil Abloh’s Project MAYBACH coupe off-roader that showcases Virgil’s distinct design sense first appeared on Yanko Design.

Virgil Abloh, CEO of Off-White, has passed away at the age of 41

Multidisciplinary celebrity designer, CEO of Off-White and the artistic director of Louis Vuitton’s menswear collection, Virgil Abloh has passed away at the age of 41 after battling a rare form of cancer.

An architect by training, Abloh’s involvement with international fashion started with an internship at Fendi’s in 2009, alongside Kanye West. Following a year-long collaboration with the rapper, Abloh founded Off-White in 2012, and was also hired as the artistic director for menswear at Louis Vuitton.

In the announcement done via an Instagram post on Virgil’s account, the statement says, “For over two years, Virgil valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma. He chose to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture.”

“Through it all, his work ethic, infinite curiosity, and optimism never wavered. Virgil was driven by his dedication to his craft and to his mission to open doors for others and create pathways for greater equality in art and design. He often said, “Everything I do is for the 17-year-old version of myself,” believing deeply in the power of art to inspire future generations.”

Rest In Peace.
Virgil Abloh
September 30, 1980 – November 28, 2021

Braun x Virgil Abloh

Earlier this year, Abloh partnered with Braun to mark 100 years since the founding of the German design giant, by helping redesign the 1965 Wandanlage, a hi-fi audio wall unit as well as the BC02 alarm clock (showcased below).

The product in question is the 1965 Wandanlage, a hi-fi audio wall unit that Abloh sought to update, turning it into ‘functional art’ that reflected Braun’s design values along with Abloh’s eclectic cultural and musical references from the past 100 years. In its 2021 edition, the new Wandanlage sports a beautiful chrome design that unites Braun’s love of the material (as seen in its 1960 SM3 shaver and 1961 T1 toaster) with Abloh’s hat tip to the glitz and the shimmer of chrome accents often associated with hip-hop culture through the later years.





About the collaboration, Virgil Abloh said, “I have always had a deep appreciation for Braun design. For the brand’s 100 years, I jumped at the opportunity to reimagine this iconic Braun product and challenge what we have come to expect from design. The “functional art” piece co-curated with Braun Design not only highlights the original function of the hi-fi wall unit that was the best audio of its time, but also the quality and durable materials that are built to last. As a creator, I continue to question how art is perceived in today’s culture. “Functional art” is a lasting legacy of the enduring power of good design that is simple, useful and built to last. In so doing, it advances the frames of design references beyond design ‘purists’ to broader audiences.” Abloh further described his inspiration and this collaborative journey in the video above, shot at Ludwig Mies van der Rohe’s iconic Farnsworth house.

The post Virgil Abloh, CEO of Off-White, has passed away at the age of 41 first appeared on Yanko Design.

Braun and Virgil Abloh collaborate to celebrate 100 years of ‘Good Design’





Marking 100 years since the German company was first founded, and celebrating a century of changing the landscape of design and bringing Bauhaus art and German functionality to the world, Braun teamed up with designer, entrepreneur, and DJ Virgil Abloh to reinvent one of its classic products.

The product in question is the 1965 Wandanlage, a hi-fi audio wall unit that Abloh sought to update, turning it into ‘functional art’ that reflected Braun’s design values along with Abloh’s eclectic cultural and musical references from the past 100 years. In its 2021 edition, the new Wandanlage sports a beautiful chrome design that unites Braun’s love of the material (as seen in its 1960 SM3 shaver and 1961 T1 toaster) with Abloh’s hat tip to the glitz and the shimmer of chrome accents often associated with hip-hop culture through the later years. The design still reflects Braun’s ‘less is more’ philosophy, while the company also ensures that the original hi-fi audio remains the hero of the collaboration – and the technology still functions today as it did back in 1965.

About the collaboration, Virgil Abloh said, “I have always had a deep appreciation for Braun design. For the brand’s 100 years, I jumped at the opportunity to reimagine this iconic Braun product and challenge what we have come to expect from design. The “functional art” piece co-curated with Braun Design not only highlights the original function of the hi-fi wall unit that was the best audio of its time, but also the quality and durable materials that are built to last. As a creator, I continue to question how art is perceived in today’s culture. “Functional art” is a lasting legacy of the enduring power of good design that is simple, useful and built to last. In so doing, it advances the frames of design references beyond design ‘purists’ to broader audiences.” Abloh further describes his inspiration and this collaborative journey in the video above, shot at Ludwig Mies van der Rohe’s iconic Farnsworth house.

Designers: Braun X Virgil Abloh


An image of the original Wandanlage sound unit from 1965.