Nike FuelBand About to Be Nixed?

Over the last few days, there have been reports indicating that Nike’s Digital Sports Division had laid off most of its staff. The division is responsible for the FuelBand, which seemed to be doing quite well, but in fact, apparently hasn’t really taken off.

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Nike has reassured customers that the FuelBand won’t go away, and that they will continue supporting it, though that might be tricky without its development staff. The revelation makes me wonder if the staff might be picked up by Apple to work on a potential “iWatch” system, or if Nike has entered some sort of strategic partnership with Apple which prevents them from making a competitive device.

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It’s certainly possible this is a move by Nike to get out of the wearable electronics game, and let Apple take over, especially since Apple CEO Tim Cook sits on the Nike Board of Directors. While there are plenty of smartwatches available, from Samsung to Sony, none of them are close to perfect, and many consumers have waited to jump into the game until the see what Apple has up its sleeve.

[via Mashable]

Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices


Nike has hired and fired a little in matters having to do with its electronic sports section. But it has brushed off rumors having to do with it ending its FuelBand production. Exclusive: Nike...

Nike FuelBand SE review: more social features, much longer battery life

Nike FuelBand SE review: more social features, much longer battery life

Nike's new FuelBand is now out, and following a few weeks of running in parks, walking around exhibition halls and the occasional all-out exercise session, well, I'm pretty tired. Fortunately, I only needed to charge Nike's new wearable once in my first eight days of use. Indeed, that's the main benefit to Nike's Second Edition (SE) FuelBand: thanks to an energy-efficient Bluetooth Low Energy (LE) radio, it promises much-improved battery life over its predecessor. When it comes to the physical hardware, however, its appearance has barely changed since 2012, save for three new color options (and a highfalutin' Rose Gold one). Its fitness-tracking capabilities haven't changed either, although Nike has promised improvements in accuracy and a better ability to sense when you're attempting to game the FuelBand.

Beneath the matte black surface, however, there's been more progress: Nike+, the FuelBand's companion app, is friendlier than ever, with the ability to group your buddies into separate categories. There are also new hourly reminders to stay active throughout the day and a Sessions feature to monitor activity in a set timeframe. More than ever, though, Nike's finding itself in a crowded wearables market. Though it was one of the early victors, has it done enough to maintain its lead? Grab your water bottle and we'll walk you through it.%Gallery-slideshow122860%

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Nike+ FuelBand SE now available in Rose Gold, gives you bling-bling status for $169

Nike FuelBand SE now available in Rose Gold, gives you blingbling status for $169

The Nike+ FuelBand SE is still a pretty young product, having only been officially released earlier this month. Now, as part of its new Metaluxe Collection, Nike is introducing a special edition model in a Rose Gold hue. This shiny but subtle FuelBand SE will be up for grabs beginning on November 21st for $169, making it $20 pricier than the Sports Pack, which includes the Total Crimson, Pink Foil and Volt colors. Those of you interested should be grabbing one stat -- Nike says the Rose Gold FuelBand is set to be available "in limited quantities" when it goes on sale next week. And hey, we know at least one person who will want one. %Gallery-slideshow121853%

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Source: Nike

Apple hires Nike FuelBand advisor Jay Blahnik

Apple reportedly hires Nike FuelBand guru Jay Blahnik

Apple clearly loves Nike when there's Nike+ support across many iPhones and iPods, but that affection appears to be growing even deeper. Both 9to5 Mac and AllThingsD report that fitness expert Jay Blahnik, who consulted with Nike during the FuelBand's development, joined Apple earlier this month. While the new hire hasn't outlined his role, it's easy to see him working on wrist-worn devices given Tim Cook's professed interest in the category. We've reached out to the company for more details, and we'll let you know if we learn more. Whatever Blahnik's exact duties, his career move suggests that fitness plays an important role in Apple's device roadmap -- fans may want to lace up their running shoes.

[Image credit: Nggcali12, Wikimedia Commons]

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Source: 9to5 Mac, AllThingsD

MapMyFitness improves Jawbone UP integration, adds Nike FuelBand support

MapMyFitness increases Jawbone UP integration, adds Nike Fuelband support

There are almost as many ways to monitor your fitness these days, as there are ways to get fit. While most hardware trackers come with their own solution to present your (hard-earned) data, some users prefer to keep it elsewhere. If that happens to be MapMyFitness, then good news -- there's full two-way sync for Jawbone UP, as well as Nike FuelBand support. Jawbone's UP has had API hooks with MapMyFitness for a while, but now workouts etc. can be pushed in either direction, so all those steps can be viewed online (though not your sleep, or manually logged workouts). It's a similar story with FuelBand, while the Nike+ app and watch have played nice with the services, the wearable was notably absent -- until now. Set up is easy, just head to the import section of your account and link them up. Sadly, so easy, you won't earn any fuel points.

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Nike+ FuelBand app for iOS adds friends and sharing, no small amount of bragging

Nike FuelBand app for iOS adds friends and sharing for some healthy bragging

Where's the fun in owning an exercise tracker like the Nike+ FuelBand if you can't lord your healthiness over others? Nike must have wondered the same thing, as it just updated the FuelBand's iOS app to add Nike+ Friends. Wearers can now learn where their step count places them relative to their peers and share the results for all to see. Should there be any doubters, owners can attach photos, locations and mentions of nearby friends to back up their boasting. Yes, it's an upgrade that's primarily focused on oneupmanship, but it's good in our book if it makes us walk just a bit further each day.

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Source: App Store

Engadget Giveaway: win an iPad mini and Nike+ FuelBand, courtesy of WalkMe!

DNP Engadget Giveaway win an iPad mini and Nike FuelBand, courtesy of WalkMe!

It may be April Fool's Day, but believe us when we say this is no joke -- we would never kid you when it comes to another chance to win awesome stuff. It's actually the second birthday of WalkMe, and the website guidance tool wants to celebrate by offering a 16GB WiFi iPad mini and Nike+ Fuelband to one lucky winner. WalkMe is a service that lets businesses offer a better user experience on their site by walking their customers each step of the way -- the company refers to it as a GPS navigation system for online tasks. So head to the widget below and get your entries in!

Note: Please enter using the widget below, as comments are no longer valid methods of entry. The widget only requires your name and email address so we know how to get in touch with you if you win (your information is not given out to third parties), but you will have an option to receive an additional entry by following WalkMe on Twitter if you so desire.

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