gtx 780 | GIZMODO.cz

Now that we have the low-down on NVIDIA's two mainstream heavyweights, the GTX 770 and the GTX 780, we figure it's time to move beyond specs and official slide decks and bring together some reviews from the specialist sites. Both cards contain the same Kepler architecture as NVIDIA's 2012 line-up, with no huge leaps in evidence, but they either add more of this silicon (in the case of the GTX 780) or drive it harder (in the case of the GTX 770) in order create new options for enthusiasts and for those upgrading from a card that is two or more generations old. At the same time, these products represent a major shift in NVIDIA's pricing strategy. At $649, the GTX 780 is priced much higher than its direct ancestor, and it aims to approach Titan-level performance without hitting the same thousand-dollar high. Meanwhile, the GTX 770 costs just $399 and yet is said to replace last year's flagship cards like the GTX 680 and Radeon HD 7970 GHz Edition, which are still being sold for $450 and upwards at some retailers. Read on and we'll summarize how these claims have stacked up against reality.

Filed under: Desktops, Displays, Gaming, NVIDIA

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It's well over a year since the GTX 680 came out, but given how that card was a strong contender it may feel too early for an upgrade. NVIDIA knows the score, which is why it's made a particular point of pitching this year's card at owners of the GTX 580 instead. Upgraders from that GPU are pledged a 70 percent lift in performance, which is about double the gain a GTX 680 owner would see. On the other hand, something more people might notice -- if NVIDIA's slides prove to be accurate -- is a 5dBA drop in noise pollution, as well a new approach to fan control that attracts less attention by varying revs less wildly in response to load. This is surprising given that most of the extra performance in this card stems from more transistors and greater power consumption, but that's what we're told. Feel free to hold out for our round-up of independent reviews or read past the break for further details.

Gallery: NVIDIA GeForce GTX 780 slide deck