Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology.

I have many interests: mountain biking, martial arts, video games, running, reading, cooking and horror movies. For each one of these, there is an internet rabbit hole so deep, so full of information and compatriots that it's a miracle I ever actually follow through on them. Ask yourself this: Do you do what you say you do online?

The internet is great at allowing people to nerd out on their particular interests. While it serves up news and media like a champ, many of us spend our time deep-diving into whatever rabbit hole interests us. When we nerd out about technology here at Engadget, for instance, we're getting a double dose: reading about technology in a tech environment. It's a beautiful thing; it's addictive and we lose sight of reality while we're going deep. We could be in a bar, at home, at the office -- wherever it is, we lose sense of our environment.

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