IKEA’s new ad is a pregnancy test!

We don’t normally foray into print media, but this one completely bowled us over for how innovative it was. A perfectly unsuspecting advert you’d see in the newspaper, there’s more to it than what meets the eye with IKEA’s new print campaign developed by Åkestam Holst in conjunction with Mercene Labs.

This print campaign aptly named the “Pee Ad,” urges expectant mothers to urinate onto the ad itself. That’s right – their latest advertisement is a pregnancy test. After the ad has been ‘used’ if there are are no red lines or blue lines (indicating pregnant) a new price, that of 50% off, will appear under the crib – a new discount for IKEA Family members. With planned parenthood and the rise of pregnancy test prices a current topic of great debate around the world, I can’t help but applaud IKEA for this bit of creativity. I look forward to the next installment of Ikea’s functional ads, but for now, let’s just celebrate this little sliver of (stinky) genius!

Designer: IKEA




Hay There, Check this Out

The day has finally come. The long awaited, highly anticipated collaboration between IKEA and Hay is here – it is everything we could have expected and more. This past week has seen the release of Ypperlig, IKEA’s biggest collaboration to date, with Copenhagen giant HAY. Comprised of over 60 various products, the Ypperlig collection continues on this theme of high quality products at affordable prices – including furniture like sofas, chairs, shelving, and tables, with a price range of around $40 to $600, with accessories like wall mirrors, lamps, trays, and throws with a price range of around $4 and $50. What really defines the new collection is the ‘Monobloc Chair’, an injection molded beauty that defines the thought and signature touches of Rolf and Mette Hay – the founders of HAY – and the ability that HAY have to tap into the supply chain body of IKEA. Ypperlig is a truly beautiful collection and it can only be fully appreciated by seeing it for yourself.

Designers: IKEA, Rolf & Mette Hay















Rolf and Mette Hay


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