Tag Archives: ibeacon
10 Payments And Commerce Predictions For 2014
Apple Starts Using iBeacons to Guide In-Store Shopping at its 254 US Stores
Shopkick’s ShopBeacon is Using Apple’s iBeacon Technology in Macy’s Retail Stores
Macy’s tests location-specific store discounts using Apple’s iBeacon (video)
The Bluetooth-based iBeacon feature in iOS 7 is theoretically ideal for retailers -- they can offer location-sensitive deals without having to track shoppers using GPS. We're about to find out how well it works in practice, as Macy's has just started testing Shopkick's iBeacon-derived ShopBeacon service in a closed beta. Stores in New York's Herald Square and San Francisco's Union Square now carry transmitters that send discounts and recommendations to participating iPhone users when they pass nearby. Whether or not Macy's offers the feature to the public will depend on the success of the trial, but it may not be long before your favorite store is more than eager to greet you.
Filed under: Cellphones, Mobile, Apple
Via: AppleInsider, GigaOM
Source: Shopkick
Apple to Install iBeacons, Location-Based Transmitters in its Retail Stores Soon
MLB to Utilize Apple’s iOS 7 iBeacon for Interactive Stadium Experience
MLB to use iOS 7’s iBeacon for pointing out sights (and seats) in stadiums
Major League Baseball is becoming very iPhone-friendly: it gave iOS 6 users Passbook ticketing this season, and it's now planning a treat for iOS 7 users. A 2014 update to MLB's At the Ballpark app will use iOS 7's iBeacon feature to guide sports fans as they pass by low-power Bluetooth transmitters in the stadium. Enter the ballpark and you'll get seat directions; visit specific points and you may get coupons or highlight videos. Only the New York Mets are testing the feature at Citi Field, but the league believes that other teams are likely to follow suit.
Filed under: Cellphones, Mobile, Apple
Source: Mashable