Nike will drop exclusive, limited-edition sneakers inside ‘NBA 2K20’

Those of you who are into NBA 2K know that, for years, you've been able to buy sneakers from different brands for your virtual player in the game. But now, thanks to a new partnership between Nike and software publisher 2K Sports, you'll have a chanc...

Nike puts an accessibility twist on its iconic Air Jordan 1

The Air Jordan 1, which NBA legend Michael Jordan debuted in 1985, continues to be one of Nike's most popular sneakers to this day. Throughout the years, the company has launched hundreds of different iterations of its iconic model, and now it's putt...

Foot Locker wants to reinvent itself with a dedicated app for streetwear

Whenever you think of Foot Locker, what probably comes to mind are its thousands of brick-and-mortar stores, because chances are you've visited at least one in your lifetime. But, as important as physical retail locations are to the company's busines...

Nike’s Joyride shoes use tiny beads to make your runs more comfortable

Nike has developed a new shoe technology for both casual and every-day runners. Today, the sportswear giant is taking the wraps off of Joyride, a responsive cushioning system designed to adapt to individual foot strikes and offer high levels of impac...

The Link shoes are an eclectic mix of madness, creativity, and innovation!

I’ll be honest, I’m used to seeing some incredibly ludicrous designs. Floating phones that can take hands-free selfies? Sure. A side table that’s also a bluetooth speaker? Yep. In my line of work, strange concepts aren’t dismissed as unacceptable. They’re welcomed for their fresh perspective, and honestly, I love a product that actually defies expectations. It’s easy to knock a design that you think won’t work, but when that design does actually pull through, that’s a phenomenal feeling because it’s conquered perhaps the hardest opponent. Not engineering, manufacturing, viability. It’s actually changed perception. That being said, this is the Link. A shoe that has no shoelaces, straps, or even an upper cover. It’s literally a sole that ‘snaps to your feet’!

Link presents a very unique approach to footwear. Just step into the soles and they automatically hug your feet, securing themselves in place. Without any upper cladding, the Link feel quite like walking barefoot. They allow your feet to remain ventilated, and providing all the freedom of movement and security you’d get from a pair of sneakers, but with the airy feel of flip-flops.

Designed like a massive bumper-case for your feet, the Link is made with an EVA insole that provides the comfort and the grip, and a hard TPU outsole that comes with a fragmented design, allowing it to bend and flex with your feet. Together, the two materials make up Link’s construction, giving it flexibility, openness, friction/grip, and even a protective bumper around your feet, preventing your toes from accidental stubs and bumps.

Quite unlike any piece of durable, everyday footwear I’ve seen, the Link are best described as flip-shoes… or half-flipflop-half-shoes. Their open design and ease-of-wearing are comparable to flipflops, while the secure, sturdy nature of the thick insole/outsole construction give them all the benefits of a pair of sneakers. Where would one wear the Link flip-shoes, you ask? Why practically anywhere! They’re perfect for the urban lifestyle (both active and lazy!), for a quick trip to the café or the supermarket, or even outdoors while skateboarding or at the pool. The Link’s creators even go so far as to say that they’re ideal for a casual-day at the office, but I’d probably wait till the world is ready for something this out-of-the-ordinary!

Designers: Padwa Design, Olga Kravchenko & Yehuda Azoulay

Click Here to Buy Now: $59 $119 (50% off) Hurry, only 19 left!

Link – The World’s First Flip-Shoe

Experience flip-shoes for the first time in history. An innovative shoe patent. Sole-based shoes. Link is free like a flip-flop, safe as a shoe – a new species of shoe – perfect for your intensive urban life.

Not flip-flop, not shoe but the best of both worlds, Flip-Shoe!

Walk with Link outside, inside and anywhere in between.

Swim with Link, the best swimming pool companion.

Cycle with Link, safe to use with your bike.

Skateboard with Link, they aren’t skateboard shoes but give it a try.

Work with Link, unlike flip-flops, Link is always appropriate for work.

Below: The Power of Small Things

Click Here to Buy Now: $59 $119 (50% off) Hurry, only 19 left!

Nike uses AR to help you find the right fit for your sneakers

Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of...

Sneaker customization pushed to the absolute max!

Not your average shoe-customization project, Moscow-based Ilyas Darakchiev managed to completely uplift a pair of Adidas TR7 sneakers by redesigning its outsole to look positively monstrous. Titled the ‘Beton’ project, Ilyas sought out to customize his pair of sneakers differently. While people paint shoes, switch materials, swap parts like shoelaces, Ilyas’s project was more additive, if you will. Using modelling clay and its associated tools, Ilyas added volume to the sneaker outsole, giving it a thick, eye-catching, aggressive avatar, complete with shark-teeth-inspired details at the very base.

While the modelling clay essentially was meant for a strictly aesthetic proof-of-concept, I’d imagine outsole customization, to the extent that Ilyas pushed it, should be quite possible with the correct set of tools. A resin mold, a rig to securely hold the shoe, and some high-quality polyurethane and boom! Your footwear inherits a completely different persona!

Designer: Ilyas Darakchiev

Puma is recruiting beta testers for its self-lacing sneakers

When Engadget took an exclusive look at the Puma Fi self-lacing shoes earlier this year, the company teased an upcoming beta program for those who want to try their luck. Well, the time has come. Between now and April 28th, you can apply for the Puma...

Adidas made a running shoe that’s fully recyclable

As part of its recent pledge to only use recycled plastics by 2024, Adidas has revealed a new running shoe that is made from 100 percent recyclable materials. The Futurecraft Loop was designed using nothing but thermoplastic polyurethane (TPU), a pla...