Adidas brings Yeezy reservations to its main app

Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the app...

Under Armour’s HOVR smart running shoes are more than just a gimmick

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward sneakerheads than anyone else. But, that doesn't mean ther...

Nike’s ‘PlayStation’ shoes make hypebeasts out of gamers

It's not often we see a shoe that appeals to both the sneakerhead and gamer communities. But Nike managed to do exactly that with the PG2, the second signature model of professional basketball player Paul George, which features a design inspired by S...

Heels on fire!

As flashy (literally) as they may look, the Power Spurz were designed to be a signal of sorts, letting you be visible to people nearby as you walked, jogged, trekked, or cycled around. Made to be taillights that you wear on your shoes, the Spurz let people from a distance see you, which works rather well if you’re on your own, jogging or cycling down the road in the dark and you’ve got a vehicle speeding towards you, saving you a potential ‘deer-in-the-headlights’ moment.

Made to bend around your heel and fit onto any shoe of any size, the Spurz come in a wide variety of colors and can be configured to either flash a steady light or blink continuously. With a run time of 70 hours when on steady light and 100 when blinking, the Spurz will need a battery replacement probably once every 3 months. They’re even designed to be absolutely weatherproof, so whether you’re out in the sun, rain, snow, you know you’re visible, and literally ‘marked’ safe!

Designer: 4id

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Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet

Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette...