After a brief stint of the “Framily Plan”, Sprint is announcing new plan pricing.
Spring has been in a very slow moving metamorphasis fo the past few years. After being the first carrier to lauch a 4G service with its Wimax network in 2010, Sprint was a pioneer in 4G technology, only to fall behind once competing carrier’s launched their superior netowrks usinmg the LTE 4G technology.
Since Sprint technically had 3 separate networks in the form of Sprint PCS, Nextel iDen, and Clearwire Wimax, it started the Network Vision initiative, which would coincide with an LTE launch and basically replace every piece of equipment on every tower so that all the netowrk base stations could support multiple wireless technologies.
The results have been fairly impressive, although very slow moving, and Sprint has been bleeding customers. So much so, that T-Mobile CEO, John Legere, has predicted that T-Mobile will overtake Sprint as the 3rd largest carrier in the United States by the end of 2014.
Sprint is in need of a big change to stop the loss of customers and start growing in order to maintain its place in the industry. The carrier has begun marketing itself as “America’s Newest Network” due to the many upgrades, and just recently replaced longstanding CEO, Dan Hesse, with newcomer, Marcelo Claure.
The change at CEO also comes with some competitive new pricing plans. Sprint will stop advertising its (off ridiculed) “Framily” plans (although they will still be available) and begin pushing some new family share plans will allow up to 10 lines to share 20 GB of data for $100 per month.
The exact break down of the new “Sprint Family Share PacK” plans aren’t broken down into more granular details in terms of voice and texting plans when combined with the $100 20GBs of shared data, but Sprint has said that 4 users could share 20GBs of data for $160 per month. Equivalent plans at the other carriers would run at $310 for Verizon and AT&T, and $180 for T-Mobile.
Sprint is also promising a credit of up to $350 to offset early termination fees for customers leaving contracts with other carriers. Sprint has been offering a similar deal for years, but the strategy mostly gets credits to T-Mobile, who has put a lot of advertising behind the deal as a part of its “uncarrier” initiative.
Whether or not pricing along will help Sprint turnaround and grow as a carrier is to be seen, but along with its continued network improvement efforts and new CEO, we might be seeing just the first glimpse of a brand new Sprint.
Source: re/code, CNN Money
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