As of today, anyone can create AR filters and effects for Instagram. Facebook has opened Spark AR -- the tool responsible for pretty much every AR experience you've encountered across Facebook's products -- to the Instagramming public.
Prepare yourselves for a deluge of new AR filters on Instagram
As of today, anyone can create AR filters and effects for Instagram. Facebook has opened Spark AR -- the tool responsible for pretty much every AR experience you've encountered across Facebook's products -- to the Instagramming public.
We all know how startling it can be to accidentally open a front-facing camera and find your own unassuming face looking back at you. Now, imagine if you saw that image every time you made a purchase. In China, Alibaba's e-wallet affiliate Alipay wil...
There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google's AR Beauty Try-On feature will let YouTube user...
YouTube creators can now apply AR selfie filters to their YouTube Stories. The animated masks, glasses and 3D hats are similar to those you've seen elsewhere, like on Snapchat or Instagram. But Google promises its machine learning capabilities make t...
There was a time a year or so ago when, if a friend wanted to send me a meme or a funny selfie, it would be on Snapchat. But I don't remember the last time that happened; at some point Instagram became our go-to messaging app. And apparently I'm not...
Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 250,000 Lenses created by independent users, and those have been viewed over 15 billion times. Still, Sn...
Instagram is testing a new type of account for high-profile users (such as celebrities, artists and influencers) that should give them more control over how they use the platform. The so-called "creator accounts" give users direct message filters and...
If you're looking to keep certain content from ever appearing on your Facebook wall, there might be a feature in the pipeline for you. Computer science student Jane Manchun Wong discovered code on Facebook that appears to show the company is testing...
As part of its Snap Camera announcement, Snap Inc. has revealed a partnership with Twitch that will bring augmented reality Lenses to users of the video-streaming site. This will give Twitch streamers access to thousands of Snapchat-style selfie filt...
Fresh off its Q3 2018 earnings report, in which it broke a revenue record, Snap Inc. is making another major announcement. Meet Snap Camera, a standalone application that will bring the company's popular augmented reality filters, aka Lenses, to the...