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Fitbit Force Fitness Tracker is Announced for $129.95


Fitbit wants to encourage an active lifestyle. Its Force fitness tracker can be worn comfortably on the wrist. It will tell all the vital stats along with number of calories burnt or steps taken....

Fitbit Launching Force Wristband in Coming Weeks

Fitbit WristbandFitbit, makers of the fitness tracking Flex wristband, announced Thursday that it will be releasing the Fitbit Force this fall. The Force is an updated version of the Flex with some additional features, most notably an OLED display right on the device.

The added display is a big advancement in the device. Not only will this allow the user to see their distance progress and calories burned as you might expect, but it can also see the names of incoming callers. The Fitbit Force will pair with your iPhone via Bluetooth and is the first of the wrist-worn devices to take advantage of the new Apple iOS 7 notification center. This way users on a run can track the calls that come in without having to pull out their phone and gives Fitbit a jump on the competition from Nike’s Fuelband and Jawbone’s Up. There is no integration for this with Android yet, but touching the Force to an Android phone (NFC equipped) will automatically launch the Fitbit application.

The Fitbit Force will track steps taken, distance, calories and sleeping habits as its predecessor did. It will also track stairs climbed through a built-in altimeter and total active minutes throughout a week. The Bluetooth 4.0 also supports pairing with your computer to avoid the need for the USB connection to sync up your data.

Fitbit already offers an small array of fitness tracking products including the Zip, and One that attach to your clothing, the integrated Aria smart scale and the Flex wristband. Fitbit is offering the Force for $129.95.

Fitbit to launch new ‘Force’ fitness and sleep-tracking watch

Fitbit to launch new Force fitness tracking wristband, with a screen

Not content with its current range of fitness wearables, Fitbit is set to unveil an updated version of its Flex tracking device called the Fitbit Force. As spotted by The Verge, the Force will introduce a number of features that were omitted from the Flex but are present in its popular One tracker clip. One such feature is an altimeter that calculates your current altitude and the number of steps you have climbed over a 24-hour period. The second is that the Force will offer a digital watch face, effectively turning it into a fitness-focused smartwatch. This feature will give it an edge over some of its wearable rivals -- most notably the Jawbone Up.

Although Fitbit has yet to announce its new product, the company has been taking steps to update its website, uploading a sizing guide for black and slate models of the wristband, as well as early listings for replacement clasps (which have since been removed). We were able to access some of Fitbit's promotional material, which highlights the Force's different measurements metrics, and have included some of them in the gallery below. Apparently the Force will be priced at $129.95, $30 more than the Flex, when it goes on sale -- but when that is, only time will tell.

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Via: The Verge