John Paul DeJoria, the billionaire boss of Paul Mitchell shampoo and Patron tequila, is taking a shot at Apple's Beats Audio. Today DeJoria’s new wireless phone service ROK Mobile–which offers...
Celebrity endorsement is one thing which all companies can benefit form if they are looking for good and effective marketing and sometimes famous people don’t even get paid for endorsing a particular...
Things have certainly changed at Beats after Apple’s acquisition but the company is still pretty much all about headphones and the newest one into the Beats family is the Powerbeats which is kind of...
Steven Lamar is a former hedge-fund manager and the founder of a company called Jive Audio. He is also called the "father of Beats headphones."Mike Klasco, an audio consultant who worked on the...
The greatest news headline which we came across this week was about the purchase of Beats Electronics by Apple at a whopping deal closure of $3 billion which is Apple’s biggest deal so far. With a...
SAN FRANCISCO (AP) — Apple is orchestrating a $3.2 billion acquisition of Beats Electronics, the headphone maker and music streaming distributor founded by hip-hop star Dr. Dre and record producer...
The mainstream almost always looks down on enthusiasts, the “nerds” of a category. People who are enthusiastic (hey, a base word!) fans (short for fanatics), are often made fun of, derided for their...
Beats Electronics, the fashion headphone behemoth led by Jimmy Iovine and Dr. Dre, has officially announced its plans to launch a music streaming service in the U.S. on January 21. Dubbed Beats...
ATLANTA (AP) — Listen up, Santa. Headphones, speakers and other audio gear are topping the holiday gift lists of many Americans. Audio equipment is among the top-selling electronics gifts this...
Beats Electronics was founded in 2008 by Dr. Dre and Jimmy lovine. The Beats by Dr. Dre headphones have pushed the marked for portable headphones into a new direction. The Beats headphones have...