Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left...
It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and smartphone conversion rates prove how lucrative that habit is for...
Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard the term “deep linking”...
Twitter has its tweets in a chirpy state of agitation. The reason behind this is that it has just recently acquired the mobile advertising exchange unit termed MoPub for a whopping $350 million in...
Facebook’s stocks have reached to a hair breadth of reclaiming their debut price of $38 per share. Facebook share open at $38.22 today which is 1.52% up from Tuesday's $37.63/share closing price....
Facebook revealed that it has 751 million active mobile users in the first quarter of 2013, a 54% increase over last year. Today, the social network disclosed its first quarter earnings for the year...