BeoSpeed is an electric scooter concept that follows Bang & Olufsen’s iconic design language, bringing a contemporary twist to a classic taste that won’t ever go out of style.
For decades, Bang & Olufsen has been known for designing high-end consumer electronics, from headphones to speakers. Known for exquisite attention to detail, sophisticated design, and quality audio, Bang & Olufsen has remained within its own niche market for as long as it’s been around. Inspiring young designers in the meantime, Buenos Aires-based designer Luca Martini conceptualized an electric scooter in the design language of Bang & Olufsen called BeoSpeed.
Aiming to capture the electronics company’s laser focus on the details, Martini outfitted BeoSpeed with a polished, clean exterior that asserts its durable, hefty weight with a stainless steel coat. Striking a mix between modern and classic, BeoSpeed dons natural leather seating and handlebars reminiscent of Bang & Olufsen’s headphone cushions. Working Bang & Olufsen’s curated sophistication into BeoSpeed, the electric scooter features smooth edges, minimally adorned wheels, and stripped-back leather accents that give it a retro and slicked-back personality. Soft, warm headlights and wheel lights are subdued with leather straps and metal stencils, giving the scooter an elusive edge while coasting through night-dark city streets.
Martini’s BeoSpeed captures Bang & Olufsen’s vivid brand through a stainless steel coat that implicitly marks its sheer weight and durability, minimal, natural leather accents, and metallic stencils engraved in various places over the scooter’s frame. Like a pair of Bang & Olufsen headphones, BeoSpeed exudes cool, bringing a contemporary twist to a classic taste that won’t ever go out of style.
Designer: Luca Martini