Tag Archives: Search Engine Optimization

4 Reasons Your Website Is Scaring People Away

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Most small business owners aren’t web designers, so we entrust our online presence to a professional. As the internet has evolved, however, consumers have become savvier about what they will/will...
    






Be an Expert or Go Home

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Content is no longer king. Today, content marketing is king. Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from...
    






4 Changes Google Is Making And How They Affect Content Creation

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SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times. Worrying...
    






A Repentant Rap Genius Hacks Its Way Back Into Google

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The founders of the lyric annotation site Rap Genius received a Christmas present from Google. After the “Rap Genius blog affiliate program” was discussed by Matt Cutts, the head of Google’s Webspam...
    






Google destroy’s Rap Genius’ search rankings as punishment for SEO spam

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Now, the RapGenius.com does not even appear on the first page of Google results for a search of “Rap Genius”, and some popular queries, like “Justin Bieber- Boyfriend” does not bring up the startup...
    






How To Double Your Content Marketing ROI In 2014

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December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in...
    






Rap Genius And The Problem With The Venture Capital Fueled Growth Hack

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Almost entirely missing from the discussion of RapGenius‘ punishment by Google for bone-headed SEO practices is the fact that RapGenius is not in fact a “lyrics site” like the ones it is competing...
    






Rap Genius Gets Rapped By Google For SEO Spam

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There’s two lessons to be learned from this little episode of Rap Genius getting rapped over the knuckles by Google concerning SEO spam practices. The first is that it’s terribly dangerous to base an...
    






Using Guest Blogging to Build Your Network

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Networking is an important part of running a business. Yet many professionals have stocked their business blogs with valuable content and fine-tuned their social networks until they’re at the top of...
    






5 Top SEO And Online Marketing Trends For 2014

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I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October, when I spoke on Crisis PR at a local evening meeting of Salt Lake’s search marketing professional association,...