Tag Archives: advertisers

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Top 10 Super Bowl Ads From The Past Decade selected by Kellogg School Of Management

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This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy...

Super Bowl 2014 Ads: Predicted Winners And Losers

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This article is by Jeri Smith, president...

Super Bowl 2014 Ads start Buzzing

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The Super Bowl 2014 takes place on February 2 and will have besides the big game (Broncos vs. Seahawks) a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second...

Apple Super Bowl 2014 Ad rumored

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The Super Bowl 2014 takes place on February 2, and will have the Broncos play against the Seahawks in the Big Game. Besides the game there will be again a huge line-up of Super Bowl ads. One of the...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Who’s Paying For the Free Airport Wi-Fi?

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With banks of blinking slot machines situated just past the security check, McCarran International Airport in Las Vegas will never be a “normal” airport. But the tourism and convention money that...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

More Super Bowl 2014 Ads Coming from Disney

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The Super Bowl 2014 is already in two weeks. There is still though a lot of dynamic in the Super Bowl 2014 Advertiser list. We for instance do not know yet if all Super Bowl 2014 advertisers...